Reinventing a Classic: Stanley Brand Goes Bigger, Stronger, Better for Spring 2019 - SNEWS
The choice of generations, Stanley’s iconic Classic collection gets even better

SEATTLE, WA (July 11, 2018) – When the best isn’t good enough, Pacific Market International’s (PMI) STANLEY brand uncovers ways to improve on a classic. Debuting at this month’s Outdoor Retailer Summer Market trade show (booth 39105), the Stanley brand proudly unveils the improved Classic Collection, new for spring 2019. With bigger volumes, stronger durability and better usability, the Classic Series, most recognized by its iconic hammertone green finish, has been the go-to vessel for generations in a wide variety of settings – from the campground to the construction site.

Bigger, Stronger, Better. With an updated double wall design, the Stanley Classic vacuum bottles and jars now feature increased capacity, without needing to increase the overall size of the vessel. With the updated construction comes an increase in durability and overall stronger bottle. Finally, thoughtful design elements – such as a new pour thru stopper design for a smoother pour, and a redesigned handle for better grip – means overall experience improvement.

“As category leaders, the Stanley team constantly looks at ways we can improve the experience for our fans, as well as opportunities to push the thermalware industry forward. After re-establishing the standard for thermals in double wall insulation, the next step was to look at ways to increase capacity, boost the durability, while keeping a slim and clean silhouette. We’re thrilled to introduce products like our new Classic XXLarge Vacuum Bottle with 2.5-quart capacity as our consumers are always asking for larger sizes,’” states Lisa Wood, Global Marketing Director of PMI’s Stanley brand. “But probably most striking and noticeable is the aesthetics of the Classic Series with a new logo and packaging treatment that will hit shelves in spring 2019.”

Soon to be rolled out across the entire Stanley brand catalog, the new mythical bear logo will be featured prominently both on product, and packaging, to signify the tall tales, amazing stories and long-lasting memories that have followed Stanley products throughout the last century. From reeling in the fish of a lifetime to fending off an inquisitive mountain lion at the picnic site, the winged-bear is there to remind everyone that the best stories are often shared with friends over a beverage or meal. Retailers and consumers alike will appreciate the cleaner, easy-to-read packaging that will appear on shelves for spring, allowing for quick reference on information such as features and benefits, use, size and even some entertaining stories the brand has collected throughout the years.

Available at retailers nationwide as well as online for spring 2019, the new products, along with the entire Stanley collection, can be seen at Outdoor Retailer Summer Market trade show (booth 39105).

About the STANLEY brand:

Invented by William Stanley on September 2,1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, STANLEY brand products have been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY brand products, get quality gear. Backed by our Built for Life lifetime warranty. Learn more, visit www.stanley-pmi.com.

About PMI:

Founded in 1983 by Rob Harris and guided by principles of sustainability, community and integrity, PMI manufactures, markets, and designs innovative food and beverage container solutions under three brands. Their two most recognizable brands, Stanley and Aladdin, are both over 100 years old and sold globally. was founded in 1999 and is rapidly growing in the Asia Pacific region. PMI also creates private label products for select global retailers. Headquartered in Seattle, PMI has offices in Bentonville, Shanghai, Amsterdam, Manila, and Rio de Janeiro. Additionally, PMI has ownership in three manufacturing facilities, one in China and two in Brazil.

# # #

Related