Eagle Creek Announces Organizational Changes

VF Outdoor Inc., a subsidiary of VF Corporation (NYSE: VFC), today announced a new leadership structure for the Eagle Creek® brand, the number one maker of adventure travel gear, luggage, day travel bags, travel accessories and packing solutions for active, adventurous souls. Steve Barker, founder and President of Eagle Creek, will transition to consultant for the brand and advise on strategic projects, while maintaining his seat on the Conservation Alliance board. Effective immediately, Michael Millenacker, formerly Vice President of Sales, will succeed Barker as President.
Author:
Updated:
Original:

Vista, CA -- VF Outdoor Inc., a subsidiary of VF Corporation (NYSE: VFC), today announced a new leadership structure for the Eagle Creek® brand, the number one maker of adventure travel gear, luggage, day travel bags, travel accessories and packing solutions for active, adventurous souls.Steve Barker, founder and President of Eagle Creek, will transition to consultant for the brand and advise on strategic projects, while maintaining his seat on the Conservation Alliance board.Effective immediately, Michael Millenacker, formerly Vice President of Sales, will succeed Barker as President.

In his new role, Millenacker will be responsible for developing global brand strategy and execution of the long-term growth plan for Eagle Creek. Millenacker, who joined Eagle Creek in 2000, will report to Steve Rendle, President of VF OutdoorAmericas.

“Michael has a deep understanding and passion for adventure travel and the Eagle Creek® brand’s DNA. His track record of developing category leadership in line with overall brand positioning makes him ideal to lead the continued expansion of the brand,” Rendle said.

Rendle credited Steve Barker and his wife, Nona Barker, who has served as Operations Manager, for playing an integral role in establishing the Adventure Travel Gear industry. Nona Barker, co-founder of Eagle Creek, will depart in late January to devote more time to outside interests. Her original designs and innovations helped define the Adventure Travel Gear category.

"More than 34 years ago, Steve and Nona Barker founded the Eagle Creek® brand with the vision of proving that adventure travel could be made easier by creating convertible backpacks, durable lightweight luggage and organized packing accessories for the adventure traveler," Rendle said. “Since then, their careers have spanned three decades, designing and producing quality travel gear for the Eagle Creek® brand. Steve’s contributions to the industry have been significant, We are grateful for his leadership and look forward to carrying the vision forward to the next generation of travelers.”

In addition, Ricky Schlesinger, Executive Vice President of Sales and Marketing, will transition to a brand advisory role and will be departing Eagle Creek at the end of June. Schlesinger has been the brand’s architect and marketing leader over a span of 30 years.A highly recognized leader in both the Outdoor and Luggage industries, most recently servings as Chairman of the Travel Goods Association, Schlesinger is known for defining and communicating an entirely new category of product now known as Adventure Travel Gear.“Ricky’s tireless efforts and passion for the brand were instrumental in creating a category leader,” Steve Barker said.

Candyce Johnson will join Eagle Creek in the newly created position of Vice President, Merchandising and Marketing. Johnson has an impressive portfolio of apparel and equipment experience in merchandising, buying and product management and a proven track record of leading, growing and inspiring teams of creative people.Most recently, she served as Director of Merchandising for REI.

Thomas Ryll will oversee the brand’s international business, including current licensees. Ryll joined Eagle Creek in 1995 and has been instrumental in leading the brand’s sales and marketing efforts in Europe.

In addition to their business achievements with Eagle Creek, Steve and Nona Barker developed a strong a culture of giving back to the local community; their commitment and involvement in charitable organizations has been significant. Both Steve and Nona are longtime volunteer firefighters in North San Diego County, and Steve founded The Escondido Creek Conservancy, which has been instrumental in preserving thousands of acres of open space in San Diego County.Throughout the years they have also supported the North San Diego County Food Bank, raising thousands of pounds of food annually to help needy families in their community.

About Eagle Creek

Founded in 1975, California-based Eagle Creek, Inc., invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, and is revolutionizing the way travelers pack with its Pack-It® folders, cubes, sacs and toiletry kit organizing system. Visit www.eaglecreek.com for more information.

Related

Eagle Creek President Recognized for Outstanding Community Service

Vanity Fair Corp.(VFC) recognized Steve Barker with the VF100 award for his volunteer efforts in the San Diego community. VFC Outdoor Coalition President Dave Gatto was on-hand to honor Barker with the VF100 award, given to the top 100 VFC employees who demonstrate a continued ...read more

Eagle Creek Announces Winners of World Travel Event

In an effort to inspire world travel, Eagle Creek, maker of innovative travel gear, partnered with 600 stores nationwide for the fourth annual World Travel Event. As part of the event activities, stores held travel and packing seminars and hosted receptions for consumers in their ...read more

Eagle Creek Exec Named Chairman of the Board for The Travel Goods Association

The national Travel Goods Association (TGA) elected Eagle Creek's Executive Vice President Ricky Schlesinger to chairman of the board for the 2007-2009 term. Prior to assuming this role, Schlesinger, a 30-year veteran to the travel industry, served on the board of directors of ...read more

VF Outdoor in Negotiations to Acquire Eagle Creek(R) Brand

GREENSBORO, N.C.-- VF Outdoor, Inc., a subsidiary of VF Corporation (NYSE: VFC), announced today that it is in negotiation to acquire Eagle Creek, Inc., the nation's leading supplier of adventure travel gear, including accessories, luggage, daypacks and other products. Founded in ...read more

Eagle Creek Resumes Operations After Closing Due to Fires

Eagle Creek, maker of adventure travel gear, luggage and accessories reopened operations today after closing Monday and Tuesday due to the San Diego area fires. Many of the employees were evacuated from their homes, and their children's schools were closed as fires raged ...read more

Money Magazine Crowns Eagle Creek’s Tarmac ES 25 Field Test Winner

Eagle Creek, the leading brand of adventure travel gear, proudly announced today that the Tarmac ES 25 is recognized as the ‘Field Test Winner' in Money Magazine's May issue. The Tarmac ES 25 was tested against four competing wheeled uprights, scoring the highest ranking in ...read more

Eagle Creek Launches Online Training Programs for Retail Staff Nationwide

Eagle Creek, leading maker of travel gear, luggage and accessories, launched an interactive online training program for retail staff nationwide utilizing 3point5.com. The training site provides information about Eagle Creek's brand and company values, the unique TRIP® travel ...read more

Eagle Creek Signs New Rep Group Lagniappe Sports

Eagle Creek, the leading maker of adventure travel gear, luggage and travel accessories, announced today the hire of Lagniappe Sports to represent the brand in the outdoor channels of Texas, Arkansas, Oklahoma and Kansas territories. Equipped to support Eagle Creek's aggressive ...read more

Eagle Creek Launches Annual Food Drive in North County San Diego

Eagle Creek kicks off their annual food drive, supporting the North County Food Bank (www.northcountyfoodbank.org) in an effort to help feed North County San Diego families. In its 12th year, the annual Eagle Creek food drive continues to generate the largest donation of food ...read more