Core Concepts Launches New Website

Core Concepts Launches New Website to Support Expanded Products and Sales

Media Contact:

Todd Walton

The Walton Works


Core Concepts Launches New Website to Support Expanded Products and Sales

Boise, ID (November 7, 2012) – Core Concepts, adventure apparel for real people, launches a fully redesigned website focused on a high quality online experience today. Going live in conjunction with the introduction of the Fall 2012 products, Core Concept’s new website features a better customer and dealer interface, brand experience, the new product line and a stronger selling platform.

"The new website is part of our focused plan for Core Concepts to be the ‘go-to’ choice for people living a lifestyle beyond the usual,” says Noah Bryan, the brand’s Founder. “Our rapid growth both in sales and brand awareness necessitates an effective place to tell our story, showcase our products and support our retailers.”

The website officially debuts on November 7, 2012 and features new fall/winter products including the Primaloft Insulated Builder Jacket, the ever stylish soft-shell January Jacket, and world famous Whiskey River Hybrid shirt, now also with a women’s version, the Mirror Ball shirt.

The 3rd annual Core Concepts Winter Launch Party, held in Boise at the company’s world headquarters, will highlight the new product and celebrate this year’s success. “The party will coincide with the new website’s launch and we couldn’t be more excited to celebrate with our local Core supporters,” says Bryan

About Core Concepts

Founded in 2007, Core Concepts crafts adventure apparel for real people. An independent company, Core Concepts’ goal is to bring innovative clothing that moves seamlessly from active pursuits to everyday life. Based in Boise, Idaho, Core Concepts distills our innovations, designs and products from living, playing and engaging with the rivers, mountains and trails. To learn more, visit



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