Wigwam Launches New Website!

Wigwam has successfully launched new and improved website!
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FOR IMMEDIATE RELEASE


MEDIA CONTACT: Donna Fischer, 920.457.5551


Wigwam Launches New and Versatile Website

Sheboygan, Wis., Dec. 22, 2008 – Wigwam Mills, an authentic American sock manufacturer and marketer based in Sheboygan, Wis., is offering consumers a whole new experience with the launch of a revitalized brand image. Motivated by simplicity and versatility, Wigwam has unveiled a website that is easier to navigate, and unique compared to other sock manufacturers nationwide.

With vibrant, stimulating colors of nature, the new website showcases Wigwam's five competencies of socks, the company's USA-made story, a Wigwam blog, and several detailed areas that include all there is to know about socks. In addition, Wigwam's website will debut the “Sock Finder,” allowing people to select a sock based on detailed and personalized criteria. The elements include gender, sock height, performance level, sock weight, sock attributes, activity and fiber content.

“With the ‘Sock Finder' option available, picking the right sock for yourself or someone else is guaranteed,” said Margaret Chesebro, Field Marketing Manager at Wigwam Mills, Inc. “We haven't taken away the meaning behind our brand by creating this new site, we have only enhanced the style and resources that our customers love and we've just made it easier for them to find the right socks for their lifestyles.”

Overall, the new website content is a giant leap from Wigwam's previous website. Advocates of the Wigwam brand will love the resourcefulness and all-around ability to navigate through supplementary Wigwam lifestyle stories. With Wigwam's new online presence, Wigwam is upholding their timeless history and brand image.

About Wigwam:
Wigwam Mills, Inc., was founded in 1905 and is located in Sheboygan, Wisconsin. It is an authentic American brand that designs, manufactures and markets the knitwear that America grew up with. For more information, visit www.wigwam.com or e-mail Wigwam at socks@wigwam.com. Wigwam…LIFE IS MOVEMENT.

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