Wigwam Continues to Partner with Outlast Technologies

Wigwam has incorporated the Outlast Fiber into new Winter product for 2012 to expand performance sock line.

Outlast Technologies Continues Partnership with Wigwam to Expand Performace Sock Line
Three New Sock Styles Feature Innovative Performance Designs

February X, 2012 – Boulder, CO. – Outlast Technologies, leader in heat management, is continuing its partnership with Wigwam¬ to expand its performance sock line with Outlast® technology. The latest snow styles that feature new performance designs include the Outlast® Snow Carnival, Outlast® Snow Blur and Kids Outlast® Snow Hyper. Socks with Outlast® technology interact with the microclimate next to feet to buffer changes in temperature and humidity, thus reducing perspiration by up to 44 percent.

The Outlast® Snow Carnival is an ultra-lightweight sock that helps balance the foot's temperature for increased comfort. It has a precise boot fit and a seamless toe closure. The Outlast® Snow Blur is a mid-weight, fully cushioned style that will hold up well—ideal for the ski or snowboard fanatic. The Kids Outlast® Snow Hyper is a mid-weight ski or snowboard sock that not only has a stay put top, but also a seamless toe closure for a comfortable fit. All three Outlast® styles help to balance foot temperature by keeping them warm when they need to be warm and cool when they need to be cool.

“We've partnered with Outlast Technologies for over a decade because of the value-add their technology brings to our product offerings,” said Robert Chesebro, CEO at Wigwam Mills Inc.
“Wigwam focuses on creating an experience for consumers when they wear our socks, which
we're able to achieve with the proactive temperature regulating solution Outlast provides.”

As a proactive moisture management solution, Outlast® products continually absorb excess body heat and release it to maintain constant body temperature. The environment around the foot ends up staying drier for a “just right” feel. This differentiates from passive technologies, such as wicking or quick-drying, which provide benefits only after the body has started to overheat and sweat.

“Constant movement within a shoe leads to extra heat and moisture build up, which can cause blistering and odor,” said Heather Manuel, Outlast North America sales and marketing director. “By incorporating Outlast® technology into Wigwams socks, we're able to control moisture before it begins for increased comfort.”

The Outlast® Snow Carnival and Outlast® Snow Blur socks by Wigwam will retail at $36 and $27, respectively. The Outlast® Snow Hyper socks will retail for $17. For more information and to find a Wigwam dealer, visit wigwam.com. To purchase the socks online, visit www.cameronsocks.com.

Wigwam, the performance sock company, has been manufacturing performance socks in the United States for 107 years. For more information visit our website at www.wigwam.com or find us on Facebook at www.facebook.com/wigwamsocks or follow us on twitter at www.twitter.com/wigwamsocksusa.

Outlast Technologies, Inc., a privately held U.S. corporation, is the worldwide leader in phase change materials and applications. Outlast® technology is the heat management technology originally developed for NASA that enables any textile to absorb, store and release heat. Outlast® technology pro-actively responds to changes in skin temperature to manage heat and reduce moisture for everyday comfort. For over 20 years, Outlast has been committed to the development of new fibers, fabrics and coatings incorporating phase change materials, expanding the use of Outlast® technology across more than 200 brands and a multitude of products in apparel, footwear, bedding, packaging and labels and accessories. For more information, please visit www.outlast.com. Like us at facebook.com/OutlastTech and follow us at Twitter.com/OutlastTech.


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