FOR IMMEDIATE RELEASE
MEDIA CONTACT: Donna Fischer, 920.457.5551
WIGWAMÂ® SPONSORS JOHN HOPF'S ADVENTURE THROUGH APPALACHIAN TRAIL
SHEBOYGAN, Wis., Jan. 6, 2009 â€” Wigwam is proud to sponsor John Hopf in his mission to create awareness and provide support to the people of developing countries who don't have access to a basic human need: water. Hopf has teamed up with the Hike4Water organization, whose mission is to make the fight for clean water a household name. Hopf's journey, to begin March 22, involves a five - to seven month - hike through 14 states, totaling 2,175 miles and five million steps! John will be completely outfitted in Wigwam products and will carry everything else he needs on his back. Wigwam will be tracking Hopf's adventure at www.wigwam.com.
â€œJohn is the quintessence of what Wigwam considers to be a warrior,â€ said Margaret Chesebro, Field Marketing Manager of Wigwam Mills, Incâ€. He is pushing himself to the limit and we are thrilled to be fitting him with reliable products that will help him successfully complete his adventure.â€
The thru-hike is a mental and physical expedition that not many people can say they have completed. Temperatures can range from the low teens to well over 100 degrees during the time that John will be traveling. To learn more about Hopf's journey, visit his blog at www.hike4water.blogspot.com.
â€œWhen planning to take five million steps, I need to take care of my feet ... so I wanted the best socks I could find. The socks are awesome,â€ said John Hopf. Wigwam will be supplying John with the Weather Shield socks for the first couple cold months, the Lite Hiker Pro for mild months, and Iron Man Fuel socks for the hot months.
About Hike4Water. The magnitude of this problem is staggering. There is an intense demand for this precious resource, and unless something is done, the problem will only grow larger. The motivation behind this project is to take a step back to gain perspective and see what is really important. We have no idea what some people go through, but we can offer help. The mission of this program is to create awareness and provide support to make the fight for clean water a household name and help the people of developing countries have access to this basic human need. For more information, visit www.hike4water.org.
About Wigwam. Wigwam Mills, Inc., was founded in 1905 and is located in Sheboygan, Wisconsin. It is an authentic American brand that designs, manufactures and markets the knitwear that America grew up with. For more information, visit www.wigwam.com or e-mail Wigwam at firstname.lastname@example.org. Wigwam has consolidated its previous 20 product categories into five simple competencies, each packaged in a vibrant color of nature. The Sport competency packaging is green, denoting life, nourishment, freshness and green grass. Wigwamâ€¦LIFE IS MOVEMENT.
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