PETALUMA, Calif. (Aug 5, 2019)– CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s most successful fan-favorite franchise. Long a staple of both weekend warriors and elite Tour De France riders, the Podium is BPA-free with a JetValve™ cap that allows users to stay hydrated without utilizing their teeth to open and close the bottle.
“We have always been proud of our history in being the first brand to offer a premium bike bottle and lead the pack in reusable endurance hydration,” said Steve Nadler, vice president of marketing and product management at CamelBak. “The new Podium reflects our commitment to innovation and evolving our most successful franchise by providing the most reliable, versatile and easiest to clean water bottle to keep CamelBak athletes and fans hydrated wherever they choose to adventure.”
The enhanced Podium collection features an updated design that maximizes cage fit to prevent a cyclist’s worst fear of a bottle that comes loose during a ride. The new high flow, self-sealing cap maximizes flow rate while remaining 100% leak-proof. The updated line offers a sleek, minimal design with new colors in 21 ounce or 24 ounce sizes, including a variety of insulated options that ensure water stays cold twice as long. The bottle’s cap has also been updated to disassemble easily for two cleaning options. The first is a light clean option in which the user removes one piece from the underside of the cap, while the second option allows the user to disassemble the cap for a deeper cleaning.
The new podium line is available for personalized customization at camelbak.com via the CamelBak Custom Program. The custom tool allows for simple text or image to be printed on the bottle of choice, making the feature ideal for sports teams, brands and organizations. There are no minimums in the program and orders as small as a single, personalized bottle can be fulfilled. For dealer pricing, the minimum order quantity is 36, applicable for any club or brand team’s custom look. For more information about CamelBak’s custom program, please visit https://www.camelbak.com/en/custom/bottles.
For more information about CamelBak’s Podium Bottle line, please visit https://www.camelbak.com/podium-bottle
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About CamelBak Products
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.