CamelBak®, Bell® and Strider® Donating 120 Bikes and Helmets to Sonoma County Youth


Rapid City, SD (June 6, 2016) — To encourage kids as young as 18 months old to get excited about riding a bike, CamelBak, the global leader in personal hydration, is teaming up with Strider Bikes, the world’s leading manufacturer and marketer of children’s no-pedal balance bikes, to give away 120 Strider Bikes to toddlers and youth in Sonoma County, California. Bell is donating helmets to each of the recipients.

“CamelBak was an idea born on a bike over 25 years ago,” said Kerri Tuuri, VP of HR at CamelBak. “Our associates jumped at the chance to help get more young children riding on two wheels by helping assemble the bikes for this program.”

CamelBak will host a Giveaway Party on Wednesday, June 29, from 3:30 p.m. – 6:30 p.m. at its headquarters, 2000 S. McDowell Blvd., Suite 200, Petaluma, CA. The party is free, open to the public and will include CamelBak Product giveaways, contests, fun activities and refreshments. Kids can test ride a Strider Bike at the Adventure Zone.

“My 2-year-old loves riding his Strider,” said Kevin Taylor, Associate Marketing Manager at CamelBak. “The smile on his face makes it clear how proud he feels to be a big kid on a bike.”

Of the 120 Strider Bikes, 45 will go to the Sonoma County Bike Coalition to distribute to local children and 5 to the Moms of Petaluma Group. At the Giveaway Party, 30 bikes will be given away through a random drawing. Another 10 bikes will go to children of employees, and the remaining 30 bikes will go to CamelBak’s San Diego location to be donated to a local charity in that area.

“Bell has been inspiring and protecting all generations of boundary breakers for over 60 years,” said Jessica Klodnicki, Executive VP and General Manager at Bell Helmets. “Strider does an amazing job of getting young children on bikes and we are proud to donate Bell helmets to this program to help keep the next generation of cyclists safe.”

After the June 29 Giveaway Party, local toddlers can practice their skills to race in the Strider Cup World Championship Race, Presented by FedEx, on July 29-30, at Pier 35 in San Francisco. The event will have races for 2-, 3-, 4-, and 5-year-olds, and Special Needs riders of all ages. These family-friendly races for the tiniest competitors give small children a chance to put their Strider Balance Bike skills to the test. Registration fee is $25 online or $35 on-site for the toddler races. Strider has waived the registration fee for riders with special needs. Racers will receive a Strider goodie bag valued at more than $50 with their registration, and all racers will receive either a medal or a trophy. Pre-registration is open now at

The 2016 Strider Cup races will be held on June 11 in Lincoln, Nebraska, on June 25 in Salt Lake City, Utah and on July 9 in Spokane, WA. Participating in any of these events automatically qualifies the rider for the Strider Cup World Championship, July 29-30 in San Francisco. The Strider event page, has more information on all of the races.


Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. Vista Outdoor’s portfolio includes 50 brands. For news and information, visit or follow us on Twitter @VistaOutdoorInc and Facebook at BELL: Bell Helmets exists to inspire and enable the next generation of boundary breakers. Established in 1954. www.bellhelmets.comCamelBak: Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear.

About Strider Sports International, Inc.

Founded in 2007 and headquartered in Rapid City, SD, Strider Sports designs efficient, no-pedal balance bikes for children as young as 18 months, as well as for older riders with special needs. Strider’s mission is to simplify a bike to its essence, so proper size, weight, and simplicity combine to eliminate any fear of riding and instill confidence in the rider. Strider No-Pedal Balance Bikes are industry-leading training bikes that help children as young as 18 months learn to ride effectively on two wheels. Strider also manufactures balance bikes for individuals with special needs and for seniors wanting to stay active later in life. The patented Strider Balance Bikes focus on the fundamentals of balancing, leaning, and steering without the distractions and complications of pedals or training wheels. Strider Bikes are now distributed in more than 75 countries worldwide. In 2015, Strider sold its one-millionth bike. To learn more and to find a retailer in your area, visit, like them on Facebook, and follow them on Twitter and Instagram.