Brilliant® Reflective looking to raise visibility of its ambassador program


ST. PAUL, Minn. – Brilliant® Reflective, maker of enhanced visibility reflective safety strips that add an extra layer of safety to runners, walkers and cyclists, is opening up a nationwide search for ambassadors who are passionate about staying safe while taking part in their favorite outdoor activity.

While promoting the Brilliant Reflective brand is one responsibility, ambassadors are first and foremost expected to provide outreach at a grassroots level and be strong advocates for

educating their audience about low-light and night time outdoor safety and visibility.

The ideal Brilliant Pro is an avid runner, biker or outdoor athlete and is very active on social media.

“We’re looking for people who spend a lot of time running, cycling, training or just being outdoors and who know how important it is to be visible when you’re out there,” said Andrey Ablamunets, of Brilliant Reflective. “The search is on across the country to join our team, so if you think you could be of help, we want to hear from you.”

Potential ambassadors can request a list of guidelines and apply for the program by emailing

Although the biggest benefit of being a Brilliant Pro is providing education about being safer while out early mornings and late evenings, there are other awesome perks. Pros will get wearable gear (a Brilliant technical T-Shirt), a feature about them on Brilliant’s website, free Brilliant product and a shareable discount code.

ABOUT: Brilliant® Reflective launched in August 2016. Shining 200x brighter than a white t-shirt, the patented line of Stick-On and Iron-On reflective safety strips are made with 3M™ Scotchlite™ Reflective Material and converted to color. This colorization process, exclusive to Brilliant Reflective, makes the material blend on any fabric or adds color to a surface, allowing consumers to customize their gear. Under the umbrella of its parent company, Safe Reflections – renowned for their outstanding work supplying the US Military, industrial garment manufacturers, safety workers, and major active wear brands like Patagonia and Nike for over 20 years – Brilliant reflects brighter than any other color reflective material on the market.

Available in a variety of colors, one safety strip kit provides enough surface area, when applied to a garment, to help increase visibility to a driver from hundreds of feet away. When the proper placement of the strips is used to outline the body, the light reflected back to the driver is in the shape of a human form. Known as Reflective BioMotion, this causes the driver’s natural reflexes to react quickly. An incredibly inexpensive and simple solution, Brilliant® Reflective is perfect for clothing, bicycles, helmets, running shoes, backpacks, and even dog leashes.