Renowned sock and accessories brand, Bridgedale is bringing North American distribution in house, enabling direct investment into the US and Canadian markets, to drive future growth within the outdoor, ski, trail and running sectors.
The first step was the appointment of Colin Sanders as Brand President North America. Colin worked with Bridgedale’s former distributor, Terramar Inc as Bridgedale Brand Director, and prior to that as Sales and Marketing Director with Lorpen Technical Socks.
This move follows two buoyant years of sales growth under distributor Terramar Inc. Bridgedale North America is setting up a new sales and administrative office in Toronto, operational from April 1, 2015, where Colin will be joined by Anna Nikolaus, Paula Stevens and Bill Wetheral. Having a clear and exclusive focus on Bridgedale products, the team plans to deliver a seamless transition for existing customers, who will be contacted directly by the new office.
For continuity during the immediate future, warehousing will remain in North Carolina and will handle shipping to USA and Canadian customers, the latter will not see any difference in their prices or invoices. Duties and brokerage will be handled by Bridgedale North America.
Colin Sanders, Brand President North America at Bridgedale commented: “As the North American market continues to grow for the brand, being able to fully focus on Bridgedale will deliver benefits to all concerned by providing enhanced stock and service for our dealers while driving brand awareness in the marketplace.” Sanders continued: “We are all looking forward to this exciting opportunity and will ensure we communicate with all concerned during the transition. We will also present the brand at OR Summer Show in Salt Lake City and invite existing and new dealers to visit our booth.”
Steve Fowler, Managing Director, Bridgedale, commented: “We’ve enjoyed two successful years working with Terramar and I would like to thank the team for their dedication and hard work during their stewardship of the brand. Now is an ideal time to invest in future brand growth. Having Colin on board, with his in-depth knowledge of the North American sock market, as well as Bridgedale, will prove invaluable.”
Any existing retailers who have any questions can contact Colin or Steve directly by phone or email.
Colin Sanders: email firstname.lastname@example.org phone +1 (647) 834-2397
Steve Fowler: email email@example.com phone +44 797 009 1002