Bridgedale to launch new kids' socks at Winter Outdoor Retailer

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Bridgedale continues to develop its youth range of socks, with the launch of two new products for Fall 2016. Designed specifically for active kids, the new hiking and ski sock strengthens the company’s already successful children’s sock collection.

The two new styles are called MerinoFusion Hiker Junior and MerinoFusion SKI Mountain Junior. They’re a great way for kids to emulate their parents with the ultimate performance, thanks to the unique Fusion® Technology, and style on the hills and slopes.

Hiker Junior provides excellent durability for long days out walking with the family in the great outdoors. The new sock features Bridgedale’s renowned MerinoFusion™ Technology, which mixes the luxury and warmth of Merino Wool with technical fibres, to provide balanced insulation and comfort during the cold winter months. It’s tough yet soft and comfortable enough for younger feet, with a slim design for a snug fit.

Mountain Junior is a high performance ski sock featuring Bridgedale’s unique MerinoFusion™ SKI Technology, which brings together Merino Wool and technical fibres to provide balanced insulation, with the highest levels of comfort. With feet so comfortable, the new sock will ensure kids are on the slope from dawn until dusk.

Steve Fowler, Managing Director at Bridgedale, commented: “It’s not just the adults who demand the highest quality socks for outdoor activities, kids also expect the same level of kit. Not only do they want to look the part on the mountain, but expect comfort and warmth, so they can enjoy hiking and skiing activities to the full.

“More families are enjoying camping and outdoor holidays together and the last thing they need is a child with uncomfortable feet, which could ruin their whole outdoor experience. We now have a sock for all active outdoor kids, whatever their preferred activity.”

The new socks, which are available in a variety of colours for boys and girls, come in sizes M-XL and will be in store from September 2016.

Bridgedale will be exhibiting the new children’s socks, plus its existing range of socks, hats and accessories, at Winter Outdoor Retailer in Salt Lake City from January 7-10 2016, booth #BR547.

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