Black Crows Teams Up with White Cloud Communication for Public Relations

Prepares to launch comprehensive apparel program in North America
Author:
Publish date:

Chamonix, France - December 6, 2017 

Black Crows logo

Black Crows, the French ski brand making waves in North America with design-driven, performance ski products, announced today its partnership with White Cloud Communication, a boutique communication and marketing firm specializing in active lifestyle, outdoors, adventure and winter sports brands. White Cloud will manage Black Crows public relations and communication strategy, effective immediately.

Black Crows was founded in 2006 in Chamoix, France by professional freeskiers Camille Jaccoux and Bruno Compagnet. The company introduced its growing line of freeskis to the North American market in 2014 and has since taken off, growing a dedicated following in North America and beyond. Continuing on this momentum, Black Crows prepares for the launch of a comprehensive apparel line for the 2018/19 winter season. The line is designed for avid freeski and backcountry skiers and, much like its hardgoods products, it will be design-driven with acute attention to detail without compromise in performance or comfort.

Black Crows’ partnership with White Cloud Communication will focus first and foremost on the launch of its comprehensive apparel line in North America, heading into the upcoming Winter 2018 Outdoor Retailer Snow Show (more details forthcoming). In addition, White Cloud will support Black Crow’s North American and global teams with communication strategy across all product lines.

“I’m proud of where Black Crows has come with a grassroots approach here in North America over the last few years, creating an extremely loyal following of hardgoods customers and advocates. As we move forward into this next chapter, we’re thrilled to partner with the team at White Cloud to put some more energy and strategy behind our public relations efforts heading into this year’s tradeshow season,” remarks Tristan Droppert, Black Crows’ North American Marketing Manger. “Cassie and her team are passionate skiers and outdoorswomen, all of whom have worked in-house for brands ingrained in the ski industry, an ideal match to help introduce our apparel line to the ski community.”

White Cloud Communication is equally, if not more excited, to kick off the partnership with Black Crows.

“The team at White Cloud is a group of dedicated skiers so we couldn’t be more thrilled to put our passion to work for a brand we wholeheartedly believe in. Black Crows has proven its commitment to making damn good products, and we’re excited to help the brand make a huge splash with the launch of its complete apparel line” says White Cloud Founder, Cassie Abel. “To date, I haven’t found a ski I love more than the Atris Birdie, so there’s not a doubt in my mind that the apparel line will be loved by skiers around the world in the same way.”

Black Crows media inquiries and Outdoor Retailer Snow Show (booth #39141-UL) appointment requests can be sent to Cassie Abel: cassie@whitecloudcommunication.com.

About Black Crows

Founded in 2006, Black Crows is a Chamonix, France-based brand that was born out of a desire to collide beauty and efficiency into skis. Named for the Alpine Chough, Chamonix’s omni-present black bird which is one of the few birds that can fly at an altitude of over 4000 meters, the brand is dedicated to creating obsessively design-driven products that are uncompromising in performance and identity for contemporary skiing. The brand broke into the North American market in early/late 20xx with founding idea that "skis that are good in Chamonix will work anywhere." A statement which has proven true. Black Crows now prepares to do the same with its luxurious, performance-driven apparel category, showing in its entirety for the first time at Outdoor Retailer Snow Show 2018. For more information, visit black-crows.com.

About White Cloud Communication

Sun Valley, ID based White Cloud Communication is a boutique communication and marketing firm dedicated to delivering world-class communication strategy, public relations services within the outdoor, adventure, and active lifestyle space. White Cloud is a teamwork-first agency, that believes in being a true extension of our brand partners’ in-house teams. We prioritize consulting across the marketing mix in order to better support strategy development and thus a more strategic approach to communication. Above all else, White Cloud Communication strives to connect people with the places and things that enhance lasting experiences. For more about White Cloud Communication, visit whitecloudcommunication.com.



BYLINE:

Cassie Abel - White Cloud Communication

Related

Ski.com Teams up with White Cloud Communication for Public Relations and Communication Strategy

Sun Valley, ID. – Aug. 23, 2016–Ski.com, North America’s largest provider of mountain vacation packages and an industry leader in online travel technology announced today its partnership with Sun Valley, Idaho-based White Cloud Communication for its communication strategy, public ...read more

Origin

Origin Retains White Cloud Communication for Public Relations and Communications Strategy

Origin, an award-winning tourism and outdoor-focused creative, content and strategic marketing agency based in Canada, announced today its partnership with Idaho-based White Cloud Communication as its communications strategy, public relations and awareness partner. White Cloud ...read more

Salewa Brand Grid

Salewa North America Selects White Cloud Communication as Public Relations Agency

September 2015 - (Boulder, CO) – Salewa North America, which sells, distributes, and services DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA in the United States and Canada, announced today its partnership with Sun Valley, Idaho based White Cloud Communication for its communication ...read more

ViePartnership Composite

Vie Active Teams up with White Cloud Communication

Sun Valley, ID. – Performance-driven, fashion-forward active wear company, Vie Active, announces both its relocation from Venice, California to Sun Valley, and its partnership with local boutique communications firm White Cloud Communication for public relations support - ...read more

Pladra Taps White Cloud Communication to Lead Public Relations and Communication Strategy

March 29, 2016 (San Francisco, CA) – Pladra, Inc., makers of high quality USA-built outdoor lifestyle clothing, announced today its partnership with Sun Valley, Idaho based White Cloud Communication for its communication strategy, public relations and media outreach - effective ...read more

Tentsile-StingraySunset

Tentsile Taps White Cloud Communication for PR

LONDON, England (January 17, 2019) - Tentsile, a London-based brand known for its first-to-market, innovative portable Tree Tents, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active ...read more

Chums and Beyond Coastal Announce Partnership with White Cloud Communication for Public Relations and Marketing Support

Sun Valley, ID (June 8, 2016) - Chums, the creator of innovative outdoor eyewear retainers and highly sought after outdoor accessories, and Beyond Coastal, manufacturer of premium sun care products, announced today that it has partnered with Sun Valley, ID-based White Cloud ...read more

Elan Skis Taps White Cloud Communication to Lead Public Relations

Begunje, Slovenia- Elan Skis, dedicated to handcrafting skis in the Alps for over 70 years, announced today its partnership with White Cloud Communication, a boutique communication firm specializing in active lifestyle, outdoors, adventure and winter sports, to manage its public ...read more

Howler Brothers Partners with White Cloud Communication

AUSTIN, Texas (September 24, 2015) – Howler Brothers, spirited designer of high-quality coastal adventure clothing and accessories has partnered with the Sun Valley, ID based White Cloud Communication to manage its public relations and communication strategy. “We are excited to ...read more