Big Shot Bikes Teams Up with Backbone Media

Big Shot Bikes, a leading mass customization bike builder, has tapped Backbone Media to handle its public relations and communications strategy.
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Big Shot Bikes, a leading mass customization bike builder, has tapped Backbone Media to handle its public relations and communications strategy.

Founded in 2009, Big Shot allows customers to design their own unique fixed-gear and single-speed bikes through an online bike building tool. Using durable, high-quality materials, Big Shot’s custom bikes cost just $429, and average delivery time is less than a week.


“We’re excited to start this ride with Backbone Media,” comments Big Shot founder and owner, Matt Peterson. “Our company has grown significantly over the past four years and with Backbone’s help, we’re confident about our future.”

"Fixie bikes are certainly on trend and Big Shot is a proven industry leader, but what really sets them apart is their custom building capabilities," says Backbone Media PR director, Ian Anderson. "Lots of large companies have tried mass customization and failed--Big Shot has nailed it, making bikes that are personalized, fun and accessible."

About Backbone Media
Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 15 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.

About Big Shot Bikes
Located in Fort Collins, Colorado, Big Shot Bikes has been building customized, fixed-gear and single-speed bicycles since 2009. Big Shot is a leader in mass customization, allowing customers to design their own unique bikes online at bigshotbikebikes.com. With a choice of frame sizes, handlebar styles and thousands of color combinations, Big Shot offers fun, durable, high-quality bikes at an affordable price.

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