Honey Stinger, the manufacturer of honey-based, natural energy foods, has retained Backbone Media to manage its public relations. Backbone will support Honey Stinger's media communications, product placement, branded content and social media strategy.
"With new products launching and new dealers added all the time, Honey Stinger is buzzing right now," says Bill Gamber, Honey Stinger co-founder. "The crew at Backbone Media knows our products and we share a very similar company culture—we're confident in their ability to authentically represent us."
“The team at Backbone has been fueled by Honey Stinger products since they first launched and we've always been big fans," states Backbone Media partner, Penn Newhard. “Honey Stinger has some big developments in the pipeline and we look forward to supporting its continued growth."
About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, gels and chews. Honey Stinger fuels some of the county's top cyclists, runners, triathletes and teams including Tinker Juarez, Jeremiah Bishop, Katie Compton and the Trek Livestrong U23 cycling team. Honey Stinger products are available at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.
About Backbone Media
Backbone Media is an independent public relations and media agency specializing in the outdoor and active lifestyle markets. With offices in Carbondale, Colo., and Jackson, Wyo., Backbone’s team of media professionals represents some of the most respected brands in the outdoor industry.