January 19, 2010 (Bainbridge Island, WA) –Fly fishing industry leader, Far Bank Enterprises, is pleased to announce the appointment of Backbone Media as its agency of record. Effective February 1, 2010, Backbone will handle public relations and social media for Far Bank Enterprises, parent company for Sage Manufacturing, Redington and RIO Products International.
“We are excited to partner with Backbone because of their proven ability in PR and compelling approach to social media,” comments David Visnack, Director of Marketing for Far Bank. “Backbone will bring a new energy and focus to our messaging goals while speaking to our core consumers with complete authenticity.”
In 2005, Far Bank Enterprises was created to serve as the holding company for three businesses at the forefront of the fly fishing market; Sage Manufacturing, Redington and RIO Products International. Sage is recognized as the world leader in high-end performance fly rods, reels and accessories. Redington is a leading supplier of value-driven fishing tackle and apparel. RIO manufactures and distributes industry leading fly lines, leaders and tippet material.
“Our team is honored to be chosen by such prestigious brands in the fishing industry, says Nate Simmons, Backbone Media partner. “Sage, Redington and RIO are brands with strong reputations and pinnacle products, so we look forward to further developing each brands’ unique story.”
Backbone Media is a full service public relations firm with its roots in the outdoor industry. Backbone specializes in PR, product placement, social media, media buying, joint marketing and marketing consulting. For more information visit www.backbonemedia.net.