Beyond Yoga​ announces the hiring of Lynsey Cole as Director of Key Accounts and Sales Strategy

Cole will manage the sales and service strategies of Beyond Yoga’s domestic wholesale business for select major accounts including Amazon, Nordstrom, and REI.
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Los Angeles, CA - An industry leader in creating top-quality athleisure, ​Beyond Yoga​ is pleased to announce the hiring of Lynsey Cole as Director of Key Accounts and Sales Strategy. Cole will manage the sales and service strategies of Beyond Yoga’s domestic wholesale business for select major accounts including Amazon, Nordstrom, and REI.

"With almost 15 years in the industry, Lynsey has a proven track record and a passion for working with top-tier partners in the active and outdoor industry," said Michelle Wahler Co-Founder of Beyond Yoga. "We are so excited to have Lynsey join the Beyond yoga team.

Most recently, Cole served as Director of Department Store Channel at Waypoint Outdoor. She has also recently managed key accounts for Helly Hansen, Smartwool, O’Neill and held prominent roles at Dry Creek Enterprises and Zappos.

“I’m thrilled to join Beyond Yoga’s growing team,” said Cole. “For over a decade, Beyond Yoga has been at the forefront of the athleisure trend and body positive movement. I am looking forward to working with the retailers and sales team who have made the company a market leader.”

About Beyond Yoga

Beyond Yoga is a body positive athleisure brand designed for modern living. Their mission is to support and inspire women to live passionate, authentic lives and to love who they are inside and out. The brand promotes body positivity by never retouching the shape of a woman’s body. Beyond Yoga responsibly sources the most luxuriously soft, no-hassle care fabrics for styles that keep up with your toughest workouts and beyond.

The brand’s assortment can be found at over 2,000 retail stores, exclusive gyms and studios. Offering international shipping to customers around the world.

Beyond Yoga can be found online at ​BeyondYoga.com​ and in outdoor specialty retailers worldwide. To learn more about Beyond Yoga and its products, visit ​BeyondYoga.com​. Follow all brand updates on Instagram (​@BeyondYoga​), Facebook (​@BeyondYoga​) and Twitter (​@Beyond​yoga).

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Media Contact:
Rachel Halliburton
rachel@beyondyoga.com

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