Bergans of Norway is Presenting Partner of 10th Annual Radical Reels Tour

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Bergans of Norway is Presenting Partner of 10th Annual Radical Reels Tour

LONGMONT, Colo. - February 21, 2014 - Bergans of Norway today announced the company is now a 'Presenting Partner,' of the 10th annual Banff Mountain Film Festival Radical Reels Tour, a traveling film festival of the best high-adrenaline films from the 2013 Banff Mountain Film Festival. Previously the company was one of a handful of major sponsors, but has raised its support to a presenting sponsor because of the continued success of the Tour.

"The excitement and vibe you feel at a Radical Reels screening motivates you to get out outside and climb, bike, paddle, ski, whatever." said Keith Patterson, Bergans USA's vice president of sales and marketing. "That message and excitement fits with Bergans history and core values, so we are proud to be associated with and support the Tour again."

The Radical Reels Tour has been on the road since 2004. The tour's films were chosen during the Banff Mountain Film Festival (Oct. 26 - Nov. 3, 2013) and the collection travels from February to May and September to October throughout Canada and the United States.

The Radical Reels program is made up of short, action-packed climbing, paddling, mountain biking, BASE jumping, skiing, snowboarding, and other adrenaline sport films. The Festival always tries to keep an eye out for films that feature a fresh approach, a new sport, and a radically independent spirit.

Retailers interested in working with Bergans during film festival stops can contact their Bergans sales rep, or contact Bergans directly at info@bergans.com or 303.834.9709.

The 2014 tour began February 21 and runs through the fall of 2014 visiting more than 65 locations in over 25 states and provinces, totaling 70 shows in all. Click here to see the Tour trailer.

For more information about the Radical Reels Tour, visit www.banffmountainfestival.ca, and for information about Bergans of Norway and its products, go to www.bergans.com.

Photo: Paralympian sit-skier Josh Deuck emceeing Radical Reels night at the 2013 Banff Mountain Film Festival. Credit: Banff Mountain Film Festival.

About the Radical Reels Tour

Produced by The Banff Centre, the Radical Reels Tour is a yearlong, traveling action sports film festival consisting of short films chosen during the Banff Mountain Film and Book Festival. The Tour visits close to 60 locations across the US and Canada - from Anchorage to Los Angeles, Pittsburgh to Vancouver, and dozens of happening towns in between. The majority of Radical Reels screenings take place in February and May, or September and October. Many of the screenings, hosted by local organizations in each location, benefit not-for-profit and community organizations. For more information, visit www.banffmountainfestival.ca.

About Bergans of Norway

Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.

The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com ).

# # #

MEDIA CONTACTS:

Bergans USA, LLC

Chip Smith, o: 801.656.0472 x1, c: 801.597.7515, csmith@soarcomm.com

Beth Cochran, c: 406.579.7909,

cochran@whatsuppr.com

Bergans of Norway

Christoph Centmayer, o: +47-40 62 40 99, christoph.centmayer@bergans.no

Radical Reels Tour

Jill Sawyer, Media and Communications Officer, 403.762.6475, jill_sawyer@banffcentre.ca

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