FOR IMMEDIATE RELEASE
Backpacker Magazine’s Get Out More Tour Appoints Darby Communications as Agency of Record
Asheville, N.C. – January 20, 2016 – Backpacker Magazine is proud to announce its expanding partnership with Darby Communications to promote the 2016 Get Out More Tour. As the agency of record, Darby Communications will handle all media relations for this one-of-a-kind eight-month mobile outdoor education experience, which will begin this March.
Now entering its sixteenth year, the Get Out More Tour will extend its sharing of Backpacker’s authoritative editorial advice from the outdoor store to the trail itself. In addition to 45 retailer stops and five outdoor festival appearances, Get Out More Tour ambassadors Keith and Becky Unruh will lead fifteen On-the-Trail Adventures. These led-hikes will demonstrate the proper skills and equipment that outdoor enthusiasts will need to face their region’s unique natural conditions.
"Backpacker is proud to have the Get Out More Team on the road for the 16th Year! The Get Out More Tour collaborates with specialty retailers to engage consumers one on one who seek the best advice for enjoying their outdoor experiences,” said Caitlyn Pepper, event marketing manager. “Hosted by seasoned outdoor enthusiasts and with the support of our sponsors, the Tour brings the pages of Backpacker Magazine to life.”
“Our team has many years of experience working with the Get Out More Tour with our clients and we are excited to now be promoting the Tour to outdoor enthusiasts throughout the United States,” said Coral Darby, founder of Darby Communications. “Consumers are encouraged to check out the new On-the-Trail Adventures and the fresh, diverse presentations that will be customized for the many distinct geographic regions across our country.”
For over fifteen years, the Get Out More Tour has brought all things outdoors to fans across the country with in-depth presentations at outdoor retailers. Be sure to visit Backpacker’s Get Out More Tour page for more up-to-date information on upcoming events and to see where the team is going in 2016.
Since 1973 Backpacker Magazine has delivered the outdoors to reader’s doorsteps, inspiring and empowering people to get out and enjoy nature more often. Backpacker, the world’s first GPS-enabled magazine and authority on backcountry adventure in North America, has won multiple awards including a coveted National Magazine Award for editorial excellence. Backpacker is published by Active Interest Media.
About Darby Communications
A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. The firm’s clients include ASTRAL, Aventura, Backpacker Magazine, Ecōths, Feetures!, Granite Gear, Headsweats, Hyland’s, Ice Mule Coolers, Industrial Revolution, Sierra Designs and Vasque. For more information, visit darbycommunications.com and check us out on Instagram, Facebook and Twitter.