Backbone Media Adds More Talent




Janelle Huelsman

(CARBONDALE, Colo.) Dec. 7, 2016—Backbone Media, the country’s leading active lifestyle agency, recently added two new team members to its roster.

Christine Carter joins Backbone as a senior public relations account manager with more than eight years of public relations and marketing experience. Most recently Carter worked for Amelie Company in Denver, supporting clients such as the Colorado Department of Transportation and Babolat. Prior to that, she worked in healthcare, education and outdoor industry marketing. At Backbone she leads the agency’s Eddie Bauer and YETI Coolers account teams. Carter is a graduate of Columbia University, where she was a varsity track and field athlete and earned a Bachelor’s of Arts in English and Comparative Literature.


Also new to Backbone is Doug Stuart, who joins the team following a stint as an account manager at Washington, D.C.-based Keybridge Communications, a public relations and public affairs agency. Stuart is an alumnus of Princeton University, a National Outdoor Leadership School graduate and an avid outdoorsman. At Backbone, Stuart works with Smartwool and YETI coolers in the agency’s Denver office.

Doug Stuart

“We are delighted for Doug and Christine to join our growing, talented Denver office,” Janelle Huelsman, Backbone Media associate PR director, said. “Their combined marketing experience, exceptional writing skills and detailed client service will complement the great work Backbone Media is committed to providing our clients.”

Other recent new hires at Backbone include Bryson Ross, a seasoned public relations veteran from the bicycling industry and Sloane Brown, a former hunting and fishing guide. Ross and Brown are based in Backbone’s Carbondale, Colorado, headquarters.


About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 19 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.