Atomic USA: New Headquarters, New Senior Staff

Atomic USA is pleased to announce the completion of a strong new team of senior level staff. The new leadership comes as Atomic USA is shifting headquarters and operations from Amherst, New Hampshire to Ogden, Utah.

Ogden, UT (Summer, 2007) — Atomic USA, makers of world-class alpine, snowboard and nordic equipment, is pleased to announce the completion of a strong new team of senior level staff. The new leadership comes as Atomic USA is shifting headquarters and operations from Amherst, New Hampshire to Ogden, Utah.

The new team, led by Mike Adams, President and General Manager of Atomic USA, has years of industry experience and adds a strong diversity of new talent to the senior team. Adams commented, “Our new Atomic USA team is now completely assembled and poised to offer the best products, dealer support, and service to our customers throughout the US.” The new team officially launches operations in Ogden, UT August 13th, 2007.

Appointments to Atomic USA's senior leadership include:

Jordan Judd – Marketing Director
With 12 years industry experience, Jordan Judd comes to Atomic with a strong industry resume including former Product and Marketing Manager for Line Skis and Co-Owner of Decade Snow & Skate retail in Utah.

Helge Guetzlaff – Alpine Product Director
Longtime Atomic veteran from Europe, Helge Guetzlaff joins the Atomic USA team after 8 years as International Alpine Ski Product Manager in Austria.

Rick Halling – Nordic Product Director
Carrying over from Amherst, NH, Rick Halling is the longest serving Atomic employee, having begun work with the company in 1989. Rick brings a breadth of knowledge as a Nordic racer, 12 years retail experience and 18 years experience in the Atomic family.

Eric Pearson – Snowboard Product Director
Atomic Snowboard rep since 2001, Eric Pearson joins the team as an industry veteran and former snow sports shop owner.

Ruben S. Munoz – Sales Operations Manager
A long time resident of Utah, Ruben Munoz has spent the last 15 years managing operations within AOL and Citibank.

Bruce McDonald – Eastern Sales Manager
Atomic sales rep in New England for past 23 years, Bruce McDonald joins the in-house team as a true sales veteran and regional expert.

Headquartered in Ogden, Utah in the heart of the Wasatch Mountains, Atomic lives its reputation as the dominant manufacturer on the World Cup Circuit, producing industry-leading products that make skiing and snowboarding easier and more enjoyable. Atomic continues to dictate the direction of modern snowsports equipment with leading technical innovations and state-of-the-art constructions. Atomic is committed to providing all types and levels of downhill enthusiasts the opportunity to improve their performance with products designed to enhance the North American skiing and snowboarding experience.


Atomic Announces Audi A3 Dealer Giveaway

Atomic USA is proud to announce the grandaddy of dealer promotions: The Nomad and Hawx Audi A3 Giveaway. Exclusive to active snowsports retail employees in the United States, contestants can enter to win an Audi A3 lease for one year. Entering to win is easy and odds are likely more


BlackStrap Expands Made-in-USA Operation with New HQ, Staff and Retailers

Bend, OR – October 9, 2018 – BlackStrap, the leading made-in-USA manufacturer of facemasks and accessories for winter sports, anglers and outdoor recreationists, announces the acquisition of a new headquarters facility, as well as the addition of employees and retailers more

Kokatat Headquarters Welcomes New Sales & Marketing Manager

Arcata, Cali.,– Kokatat, the 39-year-old independent watersports apparel and accessories company, is proud to welcome Jeff Turner to the Arcata, Cali. Headquarters, as the new Sales and Marketing Manager, effective immediately. Jeff brings over 20 years of experience in sales, more

Bamboo Bottle Company Moves Headquarters to Truckee, Calif.

(Truckee, Calif.) – Bamboo Bottle Company is pleased to announce the move of its corporate headquarters from Portsmouth, New Hampshire to Truckee, Calif. The geographical switch integrates company operations, addresses growing demand in west coast markets and sets BBC up nicely more

Industrial Revolution Hires Senior Level Sales Manager

Industrial Revolution, manufacturers of UCO and Pedco products, in addition to managing U.S. distribution for Light My Fire, Grilliput and Swiss Spice, announced the hire of a new senior-level sales and marketing manager at the company's Washington-based headquarters. Matt Dekker more

Mammut USA Partners with Renowned New England Retailer

Since 1974, climbers and skiers have been outfitted at North Conway, New Hampshire's International Mountain Equipment, a high-profile outdoor specialty shop in the center of town. Just in time for the winter ice climbing and ski season, International Mountain Equipment will more

Bergans USA Hires New Customer Service Manager and Expands Headquarters

Bergans USA Hires New Customer Service Manager and Expands Headquarters LONGMONT, CO – October 1, 2014 – Technical outdoor apparel and backpack brand,Bergans of Norway announced staffing changes and expansion of its North American subsidiary, Bergans USA. The company has hired more

High Sierra Moves to New LEED Certified Headquarters

High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, is pleased to announce the company will move to a new corporate LEED (Leadership in Energy and Environmental Design) certified headquarters located in Gurnee, IL.On May 21, 2012 High Sierra more

Gregory Packs hires 3 as it transitions to new Sacramento headquarters

SACRAMENTO, Calif. – As it transitions its headquarters from southern California to Sacramento, Gregory Mountain Products, the outdoor industry market leader for three decades in backpacks for the full range of outdoor activities, hired a new controller, materials manager and more