Industrial Revolution Hires Senior Level Sales Manager

Industrial Revolution announces the hire of a new senior-level sales and marketing manager to bolster company-wide presence in the outdoor market.

Industrial Revolution, manufacturers of UCO and Pedco products, in addition to managing U.S. distribution for Light My Fire, Grilliput and Swiss Spice, announced the hire of a new senior-level sales and marketing manager at the company's Washington-based headquarters. Matt Dekker brings years of experience from the outdoor and sporting goods industry and will serve to further integrate Industrial Revolution and their family of brands into the outdoor market.

Industrial Revolution is known for creating and distributing innovative products ranging from the Light My FireTM Spork to the Play and FreezeTM Ice Cream Maker and the PedcoTM UltraPod. Their brands are well known in several markets to date, such as housewares, cooking, hunting, fishing, novelty, lifestyle and photo. Industrial Revolution hopes to continue their growth pattern in the outdoor market with the strategic decision by hiring Dekker as a senior level sales and marketing manager.
Dekker has spent upwards of 25 years in retail sales and customer service within the bicycle industry, as well as distribution, manufacturing, and importing/exporting. Before joining the team at Industrial Revolution, Dekker worked for Raleigh America's national accounts department as category manager and marketing specialist, which involved servicing sporting goods and outdoor accounts like Dick's Sporting Goods, Sports Authority, Bass Pro, Sport Chalet and the Military Exchanges, among others.

“Matt's experience will help us to better serve key customers in the cycling arena and the broader outdoor market. He is adept at building relationships with key stakeholders, which will improve retail sell-through of the entire Industrial Revolution product line,” says Steve Llorente, director of sales and marketing.

Based in Redwood, WA, Industrial Revolution currently employs roughly 15 employees and has experienced consistent growth to warrant creating a new senior level sales and marketing position. Dekker will be primarily focused on managing the company's larger clients as well as growing brands like Pedco in targeted markets, including outdoor and photography demographics.

The decision marks an exciting time of growth and expansion for Industrial Revolution, who was recently listed as one of the fastest growing, privately held companies in Washington. Dekker is based in Bellevue, Wash. and enjoys Scouting, youth sports, cycling and hiking with his family.

Industrial Revolution is known for its exceptional, fun and diverse line of products that have a widespread following of dedicated outdoor enthusiasts as customers. Always with an eye for impeccable design and innovation, Industrial Revolution distributes Light My Fire and SwissSpice products in addition to manufacturing their own. The company is committed to responsible enjoyment of the outdoors, and established a formal partnership with the Leave No Trace organization in October 2007. Please visit for more information.


Industrial Revolution Acquires Pedco

Redmond, Wash. - Industrial Revolution has purchased Pedco, a manufacturer of compact tripods, window clamps and other camera/optical supports and accessories. The merger was completed by Keith Jackson, president of Industrial Revolution, and Jon Congdon, owner of Pedco. Both more

Industrial Revolution one of Washington's Fastest Growing Companies

Redmond, Wash. - Industrial Revolution, Inc., manufacturer and distributor of outdoor and lifestyle products, is eleventh on the Puget Sound Business Journal's list of the fastest-growing private companies in Washington state. Basing the ranking on percentage change in revenue more

Industrial Revolution Honored as a Top Company in Washington State

REDMOND, Wash. (July 29, 2008) – Industrial Revolution was recently named one of the top 100 companies to work for in Washington, by Washington CEO Magazine. The honor was bestowed to the top-ranking companies as assessed by a comprehensive survey distributed to over 400 more

Industrial Revolution/Pedco introduces ingenious Camera Wrap-Up to the outdoor industry

The Wrap-Up is a panel of fabric that attaches to the bottom of any compact, digital camera and wraps around it, fastening securely with a Velcro® closure to create an instant case. The genius of the design lies in its simplicity. The padding is provided by a combination of more

Osprey Packs Hires Jeff Busic As New Outdoor Sales Manager

Cortez, Colo.,– Osprey Packs, an independent outdoor company located in the high desert and mountains of Southwestern Colorado, announces the hiring of Jeff Busic as the company's new Outdoor Sales Manager effective immediately.Busic was previously the Sales Director for Chaco, more


Industrial Revolution Supports Growth with Key Management Hires

Seattle, WA – Industrial Revolution, the privately-held Washington manufacturer and distributor of essential and reliable outdoor accessories such as UCO Candle Lanterns and Light My Fire® camp kitchen products, is revamping their management team. Keeping up with the high demands more

DeFeet Hires Inside Sales Manager

Hildebran, N.C. — DeFeet is pleased to announce Bryan Elliot as the newest member of the company's sales management team. As Eastern U.S. and inside sales manager, Elliot will oversee internal efforts as well as manage DeFeet's independent sales force from the Mississippi River more

Rab Hires Samantha Killgore as New Marketing Manager

Louisville, CO- Rab, manufacturer of the world's finest mountaineering clothing built for the ‘Most Extreme Conditions in the World,' announces the hiring of Samantha Killgore as Rab's Marketing Manager.“With Rab's growth and dedication to the US market, our team is expanding more

New IR logo

Industrial Revolution Welcomes New Sales Manager

Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is pleased to announce the addition of a new sales manager to its team. Aaron Olsen brings more than 20 years of outdoor sales experience to the position, with a strong focus on specialty retail. more