Atlas Snowshoe Company Sponsors Teva Winter Mountain Games 2012

Cross-country Snowshoe Race Brings Top Competitors to Vail for the 10,000 ft Starting Line
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Seattle, Wash. (Jan. 23, 2011) – Atlas Snow-Shoe Company, the leader in snowshoe innovation and snowshoe racing, is the official snowshoe sponsor of the inaugural Teva Winter Mountain Games in Vail, Colo., February 10 – 12, 2012.

The human powered, environmentally friendly Teva Mountain Games, founded in 2002 has quickly grown to the point of hosting more than 2,500 adventure athletes and 40,000 spectators over the course of the annual four-day summer event. As a seemingly natural evolution, the Teva Mountain Games present the winter competition this season in it’s first year, offering events that include ice climbing, on-snow biking, telemark skiing, Nordic competitions, running, dog events and a Ultimate Mountain Man/Woman combination event.

“When creating events, we always look to those who not only talk the talk, but walk the walk in the outdoor industry to team up as partners,” said Shelley Woodworth, Vail Valley Foundation, organizers of the Winter Teva Mountain Games presented by Eddie Bauer. “In this spirit, we look forward to having Atlas Snowshoe Company as part of our snowshoe competitions at the inaugural winter celebration of mountain lifestyle.”

The cross-country snowshoe race brings competitors to the top of Vail Mountain, February 11, 2012 at 12:30 pm, for challenging 5k and 10k snowshoe courses that start at 10,000 feet in elevation. From running up Kloser’s Climb with variable snow conditions to corduroy-groomed areas and stints of deep powder, this sometimes single-track challenge will leave competitors gasping for air and earning their bragging rights. For those brave enough to take on the 10k challenge, a $4,000 prize purse will be awaiting the winner

“Provided Atlas’ nearly two decade long involvement in snowshoe racing and long standing relationship with Vail, it seemed a perfect fit for Atlas to get on board as a sponsor and to bring our Atlas Race Team’s top-tier trail racing ability to the first ever Teva Winter Mountain Games,” said Connor Folley, Marketing Manager, Atlas Snow-Shoe Company.

ABOUT ATLAS SNOW-SHOE COMPANY

Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible.

ABOUT WINTER TEVA MOUNTAIN GAMES PRESENTED BY EDDIE BAUER

February 10 – 12, 2012 - Winter in the Rockies will never be the same as professional and amateur athletes converge on the mountains and villages of Vail for a celebration of adventure sports, music, art and the great outdoors. The first annual Winter Teva Mountain Games presented by Eddie Bauer feature competitions in mixed climbing, mountain biking, Nordic and telemark skiing, ski mountaineering and snowshoe racing with $60,000 in prize money on the line, along with a one-day vertical challenge in Vail’s legendary Back Bowls. The winter festival in Vail comes to life with free concerts, films, an interactive expo area, demo events and of course - dogs. The Winter Teva Mountain Games presented by Eddie Bauer are a project of the Vail Valley Foundation. www.tevamountaingames.com | Facebook | Twitter | 888.883.VAIL (8245)

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For more information about Atlas Snow-Shoe Company’s products and programs, visit www.atlassnowshoe.com or call 206-805-4800, x 2888.

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