Arc'teryx Reintroduces the Iconic Bora Pack as the Most Comfortable Load-Carrying Backpack on the Market

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In 1994, the Bora Pack revolutionized backpack design; 23 years later, the all-new Bora AR makes huge strides in design & comfort

North Vancouver, BC June 2016 – Arc’teryx launches a revamped and entirely redesigned Bora AR pack in Spring 2017 – a paradigm-shifting, load-carrying backpack that provides more freedom of movement and comfort than any other on the market. The original Bora introduced a thermomolded back panel and hipbelt to the outdoor industry, redefining the status quo of packs in the mid-90s. The new Bora AR innovates again with its RotoGlide™ hip belt and Tegris® back panel.

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Arcteryx_S17-Bora-50-Backpack-Borneo-Blue-Suspension

A hiker’s posture continually adjusts as one climbs and descends rugged terrain. Walking up steep hills necessitates a forward lean, and one’s back arches and thus lengthens accordingly. No other hip belt on the market accommodates this movement and will lift off the hips and back down once the back is straightened, which can cause chaffing and discomfort over time. The patent-pending RotoGlide™ (ROTATE + GLIDE = RotoGlide™) glides up and down along its track to fluidly follow the lengthening and straightening of your back, and rotates freely along with the natural movement of your hips. These movements allow a natural stride while reducing lumbar and hip discomfort.

“Many of my designs are driven by a personal desire not to suffer in the mountains,” notes Larry Reid, Arc’teryx hardgoods designer, “Having a hip belt ride up and down, endlessly chafing while I haul myself up a long hill is something that’s always irked me. Being in the mountains requires a lot of this movement, so I’ve had a lot of time to obsess on the issue. It wasn’t a happy Eureka moment when the idea of the RotoGlide™ came to me - I was merely trying to minimize the pain of getting to where I wanted to be. The result is a technology that will revolutionize load carrying from this point forward.”

The Bora AR also introduces a new ventilated, thermo-molded Tegris® back panel. Chosen for its thermo-formability, resilience and impact resistance, the Tegris® panel is ergonomically shaped to improve fit and carry comfort.

Hybrid materials were selected for the Bora AR’s exterior: N420r-AC2 waterproof fabric is on the top and front kangaroo pockets, with robust N420p-HT nylon on the main body. The Arc’teryx GridLock™ shoulder strap adjustment system allows the straps to be custom fit for both height and width. A large front Kangaroo pocket offers convenient access to gear or separation from wet items. Mountaineering axes or trekking poles can be easily attached to the exterior and a side zipper allows for quick access to the core of the pack. All Bora AR models are hydration bladder compatible. All features combine to make this the perfect multi-day pack.

The Bora AR is available in two sizes and in both men’s and women’s versions to accommodate the unique geometry of men’s and women’s bodies. Each size is available in Regular and Tall. The Bora AR 49/50 is ideal for 2-3 day trips; the Bora AR 61/63 for 4-7 day treks.

“The Bora AR pack allows for more freedom of movement than any pack on the market,” finishes Reid, “This is the most comfortable, rugged, all-around pack for carrying heavy loads in any outdoor situation. Once you put on the new Bora no other pack will ever feel the same.”

Available to purchase at retail January 2017.

  • Bora AR 49 women’s US $499 – Weight – Regular 2130g/75.1oz
  • Bora AR 50 Men’s US $499 – Weight – Regular 2180g/76.9oz
  • Bora AR 61 women’s US$ $549 – Weight – Regular 2177g/76.8oz
  • Bora AR 63 men’s US$549 – weight –Regular - 2270g/80oz

Download images here:

Bora AR50 Men’s https://arcteryx.box.com/s/qgmso7naa260w5531f3zwuoyat677004

Bora AR 49 Women’s https://arcteryx.box.com/s/11p6aqh8jcr8ll5zy5ef7umhsgv8pt94

For questions:

tory@dennyink.com 307-200-6001

Arc’teryx Equipment is a technical high-performance outerwear and equipment company based in North Vancouver, Canada. Our relentless commitment to design, craftsmanship and performance delivers breakthrough experiences. The company’s industry-leading design and unique in-house manufacturing center creates technical products that can be trusted to perform in moments of extreme need.

Arc’teryx distributes its products through more than 3,000 retail locations worldwide, including ten branded stores in Europe, North America and Asia. www.arcteryx.com

Arc’teryx is named for the Archaeopteryx Lithographica, the first reptile to develop the feather for flight. Evolution in Action.

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