ALLIED Receives Certification to the Global Recycled Standard for TITANIUM:RENU Performance Recycled Down

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Leading down supplier will have the largest supply chain of recycled down certified to the GRS, one of the most robust recycled content certifications available

Montebello, California — With a long history of sustainability, social responsibility, and transparency, ALLIED Feather & Down is once again taking the lead on sustainability with its latest news: Today, ALLIED announced that it has received certification to the Global Recycled Standard (GRS). GRS is an internationally recognized product standard for tracking and verifying the content of recycled materials in a final product, while ensuring strict production requirements.

With the planned expansion of this certified supply chain, ALLIED is now the largest certified supplier of high-fill power recycled down, and is able to provide assurance to the consumer through the GRS that the material comes from a post-consumer supply chain and was processed through sustainable means. ALLIED will be supplying TITANIUM:RENU to the industry’s most sustainable and performance driven brands.

Receiving this highest level of certification is an important milestone for ALLIED. Certifying recycled down is a tricky endeavor: because it can not be traced for animal welfare, it’s essential to ensure that the down comes from a 100% post-consumer supply chain. ALLIED’s GRS certified product, TITANIUM:RENU, now achieves this. The GRS provides assurance that TITANIUM:RENU is not blended with untraceable virgin material. This has become a very real problem in the marketing and selling of recycled down. As down prices reached historic lows, a “recycled” product could be sold with a premium price with unscrupulous suppliers blending in virgin material to reach high fill powers and produce larger margins. But without any sense of traceability, it could be subject to possible animal welfare violations. The GRS ensures that all material was collected from post-consumer products.

It also factors in others issues pertaining to environmental and social criteria, such as the processing methods, detergents, and verification that all parts of the post-consumer goods are being recycled, ensuring the integrity of the final product. In the case of ALLIED’s supply chain, the majority of the fabric shells are being recycled and turned into fibers which are currently being used by ALLIED to develop a new synthetic insulation while those not able to be repurposed for fibers are being used to generate energy. 

“We are extremely excited to now offer a 100% post-consumer recycled product that rivals the quality, cleanliness, and durability of the finest virgin down in the world AND that is certified to the highest and most robust standard available today,” says Daniel Uretsky, ALLIED’s President. “This has been a multi-year supply chain mapping exercise looking at the down supply chain and considering product manufacturing, consumer habits, and ultimately overlaying the post-consumer supply chain map. Our research has allowed us to identify regions that are producing extremely high quality recycled goods, so that our GRS certified down is also the highest performance down.”

“TITANIUM:RENU is also a game changer in its complete scope through significantly reducing and repurposing waste,” continues Uretsky. “To simply recycle the one bio-degradable part of these goods is a bit disingenuous. We wanted to ensure that every part of the product is being repurposed and have gone through great lengths to work with this supply chain to ensure this happens.”

ALLIED’s GRS certified TITANIUM:RENU™ is offered in both grey and white with a range of 700-800 fill power, though due to the nature of the inconsistency of post consumer material will only be marketed as 700 fill power. It is a technical performance-driven product which, unlike many recycled down offerings, is uniquely reprocessed in order to meet the highest quality standards, designed to be used season after season with no significant loss to loft, warmth, or compressibility.

In addition, to the GRS Certification, ALLIED's TITANIUM:RENU™ is also certified to the Recycled Content Standard (RCS), certified by SCS Global.

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About ALLIED Feather & Down:

ALLIED Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. ALLIED is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign® approval. ALLIED values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces. To learn more about ALLIED, please visit http://www.alliedfeather.com/.

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