AKU Hires KGPR, Ink as PR Agency of Record for North American Division

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Montreal, Canada (May 10, 2012) – AKU, known for its high quality footwear designed for mountaineering, trekking and hiking, has appointed KGPR, Ink to manage its public relations. KGPR, Ink will handle all media communications and consult on brand strategy promoting AKU footwear collection.

"AKU is a fast-growing brand. We are now at a crucial point in our growth and feel that the time has come to increase our commitment to the North American market by enhancing our marketing efforts," said Sam McCoubrey, director of AKU North America. "KGPR, Ink comes highly recommended by her other clients and we are excited to be working together to promote our brand and product line."

Headed by Katy Gaenicke, KGPR, Ink is a small public relations agency specializing in the active lifestyle industry. In addition to Katy's passion for the outdoors, her years of experience in consumer marketing and media relations is instrumental in brand building for outdoor companies, and at the same time, promoting healthy lifestyles. KGPR, Ink's expertise lies in media relations, new product launches, event coordination, brand ambassador relations, trade shows, and social marketing campaigns.

About AKU
AKU was founded by Galliano Bordin in Italy in 1955. Since then, the company has grown from a small workshop into a company with more than thirty years' experience in the design and production of high-quality trekking, mountaineering and outdoor footwear. AKU's production plant is located in Montebelluna, Italy in the province of Treviso. AKU footwear is currently sold in 23 countries. For more info, please visit: www.aku.it

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