Lorpen, known for its high performance socks for outdoor enthusiasts, has partnered with KGPR, ink. to further promote the Lorpen brand through public relations. KGPR, ink. will be tasked to continue to promote the Lorpen brand of socks to the core outdoor, ski and hunting consumer groups through traditional media relations, social media, tradeshows, and events.
"Lorpen is a fast-growing brand; we are at a crucial point in our growth and feel that the time has come to generate visibility beyond our core outdoor consumer," said Colin Sanders, president of Lorpen North America. "KGPR, ink. has worked with us on a project basis for several years and brings extensive experience in the outdoor industry that will help spread the Lorpen name to a wider consumer base. We are excited to be working together to promote our brand and product line."
Founded in 1985, Lorpen is based in Etxalar, Spain, located at the base of the Pyrenees. Lorpen has been selling performance socks in the U.S. since 2004 and Canada since 2001. Lorpen's philosophy is that comfort is the guiding principle to everything they do, and as such, creates high performance socks for athletes and outdoor enthusiasts. Lorpen socks are now available in 55 different countries around the world, including a variety of independent and major retailers across the U.S. and Canada. For more information, go to www.lorpen.com.
About KGPR, ink
Headed by Katy Gaenicke, KGPR, ink. is a small public relations agency specializing in the outdoor industry. In addition to Katy's passion for the outdoors, her years of experience in consumer marketing and media relations is instrumental in brand building for outdoor companies, and at the same time, promoting healthy lifestyles. KGPR, ink's expertise lies in new product launches, event coordination, media relations, trade shows, and social marketing campaigns.
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