ARC'TERYX Selects Denny, ink. as New PR Agency of Record

Effective immediately, Denny, ink. will oversee all public relations initiatives in North America for the Vancouver-based company.
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Vancouver, B.C. - ARC'TERYX Equipment Inc., designers and manufacturers of technically superior outerwear, backpacks, and climbing harnesses today announced the appointment of communications firm, Denny, ink. as its public relations agency of record.

Effective immediately, Denny, ink. will oversee all public relations initiatives in North America for the Vancouver-based company – including media relations, strategic communications counsel and targeted social marketing for ARC'TERYX and its groundbreaking collection of industry-changing products.

“ARC'TERYX continues to evolve their premium products within the outdoor, snowsports, and law enforcement marketplaces, as well as pioneer their new Veilance collection in an all-new product category known as performance men's wear. We sought a qualified partner that will help keep us established as a real presence of innovation and authenticity within our traditional markets, and help foster our development into a new space,” said Tom Duguid, Director of Brand Marketing for ARC'TERYX. "After a thorough review of agencies large and small, we feel Denny, ink is the agency that can best serve us where we are today and where we're headed in the future.”

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About ARC'TERYX Equipment
Innovation has been the driving force at ARC'TERYX Equipment Inc. since its inception in 1991 in Vancouver, Canada. Passionate about advancing performance in the outdoors, ARC'TERYX has gained international recognition as the undisputed industry leader for design and construction of harnesses, backpacks and technical outerwear. Visit http://www.arcteryx.com for more information.

About Denny, ink.
Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in January 2007, Denny, ink. has quickly established itself as a respected resource - providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. Visit http://www.dennyink.com for more information.

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