Nordica Selects Denny, ink. to Drive Brand Communications

Jackson Hole brand communication firm will oversee all public relations initiatives for the iconic ski brand, including media outreach, strategic communications counsel and social marketing support
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West Lebanon, NH -- A leading producer of skis, ski boots and accessories since 1930, Nordica announced today the company has retained Jackson Hole brand communication firm, Denny, ink., to manage its public relations efforts.

Denny, ink. will oversee all public relations initiatives for the iconic ski brand, including media outreach, strategic communications counsel and social marketing support for Nordica's premium alpine ski and ski boot collections.

“Nordica continues to evolve within the snowsports marketplace and as we prepare to pioneer some new product technologies, we sought a qualified partner that could help us establish a fresh presence of innovation and performance,” said Willy Booker, President of Nordica USA. "After a thorough review of several agencies, we feel Denny, ink is the agency that can best serve us as we move into the critical next phase of our brand.”

Working closely with the Nordica marketing and leadership team, Denny, ink. will act as an extension of the company to deliver genuine product stories for the authentic ski brand. The effort kicks off at the SIA trade show in Denver, CO on January 27, 2011, where Nordica will debut its 2011/12 collection of boots and skis at Booth #4169.

About Nordica

Nordica is dedicated to relentless product innovation for the benefit of all types of skiing. In the perpetual pursuit of creating products that perform better, more reliably and ultimately make the sport more fun, the company's passion for the progression of the sport is undeniable and shows through new products that make the experience more enjoyable. For more information on Nordica please visit www.nordica.com

About Denny, ink.

Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in November 2006, Denny, ink. has established itself as a respected resource - providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. www.dennyink.com

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