Masterfit Enterprises Selects Denny, ink. as New PR Agency

Masterfit Enterprises, America’s leading experts on the custom fitting and modification of footwear for game improvement, is excited to announce a new partnership with Jackson Hole-based communications firm, Denny, ink.
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(Briarcliff Manor, NY) - Masterfit Enterprises, America's leading experts on the custom fitting and modification of footwear for game improvement, is excited to announce a new partnership with Jackson Hole-based communications firm, Denny, ink.

Beginning immediately and in time for promotional opportunities surrounding the 2011 Outdoor Retailer Summer Market, Denny, ink. will oversee all public relation initiatives for Masterfit Enterprises including media relations, strategic communications counsel and marketing support for the company and it ‘s latest product line of EZ-Fit auto-adaptable insoles.

“We selected Denny, ink. based on their experience with helping exceptional brands connect with media, consumers and specialty retail partners," said Steve Cohen, CEO of Masterfit Enterprises. “We're excited to be working with the Denny, ink. Team. Their dedication to the active mountain community and their high speed alpine lifestyle really help connect with our products,” Cohen added.

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About Masterfit Enterprises Inc
Masterfit Enterprises began in 1995 by teaching retailers how to better fit ski boots through Masterfit University. MFE now teaches athletic shoe as well as snowsports boot fitting and offers three insole product lines – the new EZ-Fit cut-to-fit auto-adaptable insoles, Instaprint Hi-Definition Custom insoles and Zapz Microwavable Custom insoles. Masterfit has the most experienced, expert staff on the fitting and modification of footwear and is the only company operating footwear fit training centers. MFE's professional staff has authored three training manuals on ski/snowboard bootfitting and created e-learning programs on athletic shoe fitting. Visit www.masterfitinc.com for more information.

About Denny, ink.
Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in November 2006, Denny, ink. has established itself as a respected resource - providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. Visit http://www.dennyink.com for more information.

Media contact: Eric Henderson / Erichende@me.com / 307.200.6001 / www.dennyink.com

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