Adventure Medical Kits Names Simon Ashdown Head of Publicity

Adventure Medical Kits announced the appointment of Simon Ashdown to the post of Director of Public Relations.

Adventure Medical Kits (AMK), a leading global manufacturer of innovative first aid kits and survival gear, today announced the appointment of Simon Ashdown to the post of Director of Public Relations.

Ashdown's appointment bolsters an already strong marketing team committed to educating consumers and outdoor enthusiasts alike on the importance of selecting trusted, activity-specific first aid kits, insect repellents and bite treatments, survival gear and hygiene items all designed to help the public have a more enjoyable outdoor experience.

Ashdown will be responsible for managing media relations for trade and consumer press, coordinating all trade show and event publicity (including the upcoming Outdoor Retailer and Shot Shows) and developing short- and long-term media strategies for Adventure Medical Kits and its parent company Tender Corporation's roster of trusted products. He will be based in Toronto, Canada, and will report to AMK's Marketing Director, Frank Meyer.

“Over the last three years, we have witnessed phenomenal growth in the consumer demand for Adventure Medical Kits' products,” said Meyer. “Simon's talents and experience working in consumer and outdoor enthusiast media will enable us to meet the many communication challenges that lie ahead, as we continue to introduce exciting new lines that help consumers enjoy the great outdoors safely.”

“I'm thrilled to be joining the AMK team,” said Ashdown. “I look forward to helping the journalists who cover the outdoor sports and adventure sector in any way I can, whether that means providing leads for stories or making available to them the indispensable knowledge of our medical consultants, Dr. Eric A. Weiss and Dr. Michael Jacobs or survival expert, Doug Ritter.”

Ashdown was formerly principal at SkipTheIntro PR & Marketing, a Toronto-based PR firm, which he founded in 2003. While at SkipTheIntro he provided public relations counsel and services to a variety of leading consumer products companies including Bandai Canada Inc., Thinkway Toys Inc., GlaxoSmithKline and the Canadian division of Tender Corporation, among others. A decade of media experience under his belt, Ashdown also worked for several years as a reporter and editor at numerous business and marketing trade publications.

Adventure Medical Kits, a wholly-owned subsidiary of Tender Corporation Inc., is the world leader in innovative first aid and outdoor survival gear that help people enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK's activity-specific products are specially designed to prevent and treat common injuries and ailments that occur during outdoor activities, mountaineering, hunting, sailing, hiking or traveling the world. Many of the kits follow AMK's unique Easy Careâ„¢ system, which organizes hospital quality supplies into injury specific compartments, allowing the novice or pro to quickly and confidently administer first aid.

Additionally, the company markets a wide range of survival products, including its top-selling Thermo-Lite® Bivy Sack and Pocket Survival Pak™, and bug repellants and bite treatments, such as Ben's insect repellent and the world-famous After Bite® Original. More recently, the company has expanded into the hygiene category, with the release of the Adventure® Hands Sanitizer and exclusive distribution into the outdoor retail channel of Fresh Bath™ Wipes , both of which help reduce the likelihood people will contract an illness while out in the field.
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