Adventure Medical Kits Hires Alta Group to Manage Pacific Northwest

Adventure® Medical Kits, the leading developer of safety and survival gear for outdoor enthusiasts, today announced that it has tapped Seattle, Washington-based Alta Group Inc. to represent its lines in Oregon and Washington state.
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OAKLAND, CA – (FEBRUARY 3rd, 2009) – Adventure® Medical Kits, the leading developer of safety and survival gear for outdoor enthusiasts, today announced that it has tapped Seattle, Washington-based Alta Group Inc. to represent its lines in Oregon and Washington state.

A highly respected sales force within the outdoor industry, Alta currently represents a who’s who of outdoor companies, including Ambler, Sea to Summit, Oboz footwear, Julbo eyewear and Petzl, among other major brands. Led by principal Dave Haavik, an industry veteran with more than 25 years experience in the outdoor retail business, Alta also currently reps Adventure® Medical Kits’ products on behalf of AMK’s parent company Tender Corp. through much of Western Canada.

“We’re extremely excited about the prospect of working directly with Dave and his team,” says AMK president Chris Gubera, adding, “We’re confident the combination of Alta’s sales knowledge, highly responsive customer service skills and cutting edge inventory analysis will translate into a significant increase in AMK’s business in the Northwest.”

For Alta, Adventure® Medical Kits signifies a major addition to its growing stable of premiere outdoor clients.

“Without a doubt, AMK represents the gold standard in the survival and first aid categories,” says Alta’s Haavik. “As a consumer, I’ve used their products for years, because I know they’re of the highest quality.”

“Whether it’s skiing, snowboarding, hiking or hunting,” he added, “outdoor recreation continues to be an integral part of everyday life in the Northwest, so we fully expect to expand AMK’s presence in specialty outdoor retailers located in the region.”

The Alta Group replaces Doug Nunn & Associates, which had represented AMK in both Oregon and Washington for the last 15 years.

“We’re grateful to Doug for all of his efforts over the years and we wish him and his colleagues continued success,” said Gubera.

“With Alta now on board,” he continued, “we look forward to working together to write the next successful chapter in the AMK story.”

The Alta Group can be reached at:

Alta Group, Inc.

9534 13th Ave NW

Seattle, WA

Tel: (206) 783-0760

E-mail: dhaavik@altagroupinc.com


About Adventure® Medical Kits

Adventure® Medical Kits, a wholly-owned subsidiary of Tender Corporation Inc., is the world leader in innovative first aid and outdoor survival gear that help people enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK’s activity-specific products are specially designed to prevent and treat common injuries and ailments that occur during outdoor activities, mountaineering, hunting, sailing, hiking or traveling the world. Many of the kits follow AMK’s unique Easy Care™ system, which organizes hospital quality supplies into injury specific compartments, allowing the novice or pro to quickly and confidently administer first aid. Additionally, the company markets a wide range of survival products, including its top-selling Thermo-Lite® Bivvy Sack and Pocket Survival Pak™, and bug repellents and bite treatments, such as Ben’s® insect repellent and the world-famous AfterBite®. More recently, the company signed an agreement with Z-Medica Corp. to become the exclusive distributor of QuikClot® -- a hemostatic sponge designed to stop traumatic bleeding – in the outdoor retail channel. For more information, visit www.adventuremedicalkits.com

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Adventure® Medical Kits, a division of Tender Corporation, is the world leader in developing innovative first aid and outdoor survival products that help people to enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK's ...read more