Adventure® Medical Kits Makes Debut at OAD 2007

Company to Showcase Latest Additions to Survival, Blister Treatment and Outdoor Hygiene Lines
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OAKLAND, CA (August 6th, 2007) -- Adventure® Medical Kits, a leading developer of adventure and safety gear for outdoor enthusiasts, today announced that it plans to exhibit at OR's Open Air Demo (OAD). AMK's attendance at OAD marks the fist time the company has participated in the event, which draws over 2300 attendees, including 1800 retailers, over a two day period.

“The impressive growth of OAD over the last couple of years and the fact that it is increasingly attracting a more diverse group of retail buyers has made it a must-attend event for Adventure Medical Kits,” says AMK's marketing director Frank Meyer.

Although well-known for designing high quality medical kits for hikers, mountaineers, paddlers and other outdoor enthusiasts, AMK will be using OAD to debut new additions in the blister treatment (GlacierGelâ„¢ Advanced Blister & Burn Dressings) and survival (S.O.L. Survival Pakâ„¢) categories.

With its patented second generation hydrogel technology, AMK's GlacierGelâ„¢ Advanced Blister & Burn Dressings give outdoor enthusiasts the ability to eliminate the nagging pain of blisters and burns on contact and allow them to get back on the trail. Highly cushioning, cooling and absorbent, the GlacierGelâ„¢ Dressings are able to provide instant pain relief. Unlike hydrocolloid dressings, which rely on moisture from the foot - such as a burst blister - in order to become a gel, the naturally soft GlacierGelâ„¢ already contains 30% water and provides an effective cushion against subsequent friction to sensitive skin. AMK's GlacierGelâ„¢ Advanced Blister & Burn Dressings will be a crucial piece of equipment for all outdoor enthusiasts (MSRP$9.90, six dressings; retail release: Q1 2008).

Equally essential is AMK's S.O.L. (Survive Outdoors Longer) Survival Pak™. The newest addition to AMK's burgeoning survival line, the S.O.L. Pak™ takes all of the critical survival items and packages them in an ultralight, waterproof dry bag. Included in the one-person kit are: a mini Rescue Flash Signal Mirror and Slim Rescue Howler Whistle (for signaling); waterproof and windproof Survival Matches plus Waterproof Tinder Quik™ (for building a fire); a Heatsheets® Survival blanket with bilingual survival instructions printed directly on the blanket (for shelter); AMK's new Survival Fishing Kit (to cast a line while you are waiting for the helicopter); duct tape (for all manner of gear repair) and a compass for determining the direction back to the trailhead. (MSRP$25.00; retail release: October 2007)

Additionally, in the outdoor hygiene category, AMK will be showcasing its Fresh Bath® Travel Wipes (MSRP$4.50). These rinse-free wipes neutralize odor and eliminate the bacteria that can build up after a long day of hiking, trail running or paddling. Each heavy duty 5” x 8” wipe contains a unique formula of Vitamin A and E with Aloe Vera, which helps to gently cleanse and moisturize the skin, leaving you feeling completely refreshed. The wipes, which come in a re-sealable pack, are alcohol free so they won't dry out the skin and are also biodegradable, making them completely safe for the environment.

“Given that OAD is happening during one of the hottest months of the year, and that many attendees there will be paddling, participating in trail runs and other physical activities, we anticipate that both Fresh Bath® Travel Wipes and the GlacierGel® Advanced Blister & Burn Dressings will garner plenty of interest and use,” says AMK's Meyer.

AMK will be offering a special buy-two-get one free promotion (four case limit) to buyers who wish to purchase Fresh Bath® Travel Wipes during the Open Air Demo and at OR.

EMT On Call: Adventure® Medical Kits will be fully prepared for any emergency that may occur at Open Air Demo. Recently certified EMT Jennifer Cusick, brand manager at Tender Corp. (AMK's parent company), will be in attendance for the duration of the show.

What: Adventure® Medical Kits
Where: Booth #138, Open Air Demo (Pineview Reservoir at Cemetery Point, UT)
When: August 7th and 8th
Contact: PR: Simon Ashdown (T) 416.560.9016 (E) sashdown@tendercorp.com
Sales: (T) 800.324.3517 (E) sales@adventuremedicalkits.com

About Adventure® Medical Kits
Adventure® Medical Kits, a wholly-owned subsidiary of Tender Corporation Inc., is the world leader in innovative first aid and outdoor survival gear that help people enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK's activity-specific products are specially designed to prevent and treat common injuries and ailments that occur during outdoor activities, mountaineering, hunting, sailing, hiking or traveling the world. Many of the kits follow AMK's unique Easy Care™ system, which organizes hospital quality supplies into injury specific compartments, allowing the novice or pro to quickly and confidently administer first aid.

Additionally, the company markets a wide range of survival products, including its top-selling Thermo-Lite® 2 Bivvy Sack and Pocket Survival Pak™, and bug repellants and bite treatments, such as Ben's® insect repellent and the world-famous After Bite®. More recently, the company has expanded into the hygiene category, with the release of the Adventure® Hands Sanitizer and exclusive distribution into the outdoor retail channel of Fresh Bath™ Wipes , both of which help reduce the likelihood people will contract an illness while out in the field.
For more information, visit www.adventuremedicalkits.com










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Adventure® Medical Kits, a division of Tender Corporation, is the world leader in developing innovative first aid and outdoor survival products that help people to enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK's ...read more