Adventure® Medical Kits Hires New Sales Agency for Rockies Territory

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OAKLAND, CA (November 10, 2011) -- Adventure® Medical Kits (AMK), the leading developer of first aid and survival products for outdoor enthusiasts, today announced that it has hired Hi Altitude Sales & Consulting Inc. to represent the company and its lines in Utah, Colorado, Wyoming and New Mexico.

Ideally positioned to support AMK’s aggressive growth strategy in the Rockies region, Hi Altitude boasts over 20 years of combined experience selling hardware and accessories in the outdoor specialty, cycling, snow sports, hunting and fishing retail channels. In addition to AMK, Hi Altitude currently represents Princeton Tec, Eton, Yakima, Cascade Designs and Granite Gear. Led by principal Ryan Overstake, the Hi Altitude team includes sales representatives Matt Niedermiller, Jason Livingston and Sara Hageman and dealer relations manager Lori Maddox.

“We are extremely excited to have Hi Altitude join the AMK family,” said Adventure® Medical Kits national sales manager, Joe Sementilli. “Hi Altitude is among the most well-regarded rep agencies in the outdoor industry and known for providing highly attentive service to dealers, both large and small. We feel fortunate to bring them aboard and are confident Ryan and the Hi Altitude crew will greatly enhance AMK’s presence in the region.”

Hi Altitude can be reached at:

(303) 713-0387

hialtitude@earthlink.net

About Adventure® Medical Kits

Adventure® Medical Kits, a division of Tender Corporation, is the world leader in developing innovative first aid and outdoor survival products that help people enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK’s activity-specific medical kits are specially designed to prevent and treat common injuries and ailments that occur during outdoor activities, including mountaineering, hunting, sailing, hiking and traveling. Additionally, the company markets a wide range of survival products under the SOL brand, including emergency and thermal bivvies; survival blankets; survival kits and hybrid gear repair, first aid and survival packs. It is also the exclusive distributor in the outdoor and sporting goods channel of DEET and DEET-free bug repellants Ben’s® and Natrapel®, respectively; and the #1 selling insect bite treatment AfterBite® --The Itch Eraser®. For more information, visit: www.adventuremedicalkits.com

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Adventure Medical Kits

Adventure® Medical Kits, a division of Tender Corporation, is the world leader in developing innovative first aid and outdoor survival products that help people to enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK's ...read more