Adidas Eyewear Offers Fans Discount at UT Game

When UCLA takes on Tennessee Sept. 12 in Knoxville, more than 40,000 football fans will be offered the chance to buy Adidas Eyewear at a 40 percent discount

SALT LAKE CITY, UT (Sept. 9, 2009) – When UCLA takes on Tennessee Sept. 12 in Knoxville, more than 40,000 football fans will be offered the chance to buy Adidas Eyewear at a 40 percent discount.

The first 40,000 attendees will receive a complimentary copy of the UCLA vs. Tennessee Game Day Program, titled the Playbook, which will include a 40 percent off coupon valid for any pair of Adidas Eyewear., which connects manufacturers to proven sales influencers using deep product discounts, will facilitate the activation.

“Tennessee Football is one of the most tradition-rich programs in all of college football. For more than fifteen years, only one brand has outfitted Tennessee Volunteers – Adidas. We see this as a great opportunity to connect with Volunteer Nation and show them how much we appreciate their support,” said AJ Andrassy, Business Development Coordinator of Adidas Eyewear. “Without, connecting with such an enormous audience wouldn't have been possible.”

Adidas Eyewear is the official eyewear of the Tennessee Volunteers. In addition to being printed in the Playbook, the coupon will also run in the weekend edition of the Knoxville News Sentinel from September 10-12th.

“This word-of-mouth marketing effort is an example of the power of,” said Duncan Robins, CEO of SwarmBuilder,'s parent company. gathers and vets teams of like-minded consumers behind a goal of driving retail sales.

“Cutting true influencers from the herd of consumers is what we do best,” Robins said. “This partnership with Adidas Eyewear showcases our abilities to coordinate targeted, large-scale product discounts online.”

About is an online, word-of-mouth marketplace created to match Brands with Pros, VIPs, and other Industry Insiders who have significant sales influence within their personal and professional communities. The site's main goal: boost sales at the retail level. In exchange for promoting products and retailers to their friends, co-workers and clients, members receive deep discounts offered by over 53 Brands and counting. In return, Brands receive meaningful exposure as well as assistance in identifying tailored groups of potent sales influencers.

About Silhouette Optical, Ltd.: Silhouette Optical, Ltd. is a subsidiary of Silhouette International (, the Austrian eyewear manufacturer founded in 1964 by Arnold and Anneliese Schmied in Linz, Austria. In addition to the Silhouette brand, the Company also produces and markets worldwide models of the licensed brands Adidas Eyewear and Daniel Swarovski crystal eyewear. Silhouette eyewear is available in over 100 countries.


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