Adidas Eyewear Offers Fans Discount at UT Game

When UCLA takes on Tennessee Sept. 12 in Knoxville, more than 40,000 football fans will be offered the chance to buy Adidas Eyewear at a 40 percent discount
Author:
Updated:
Original:

SALT LAKE CITY, UT (Sept. 9, 2009) – When UCLA takes on Tennessee Sept. 12 in Knoxville, more than 40,000 football fans will be offered the chance to buy Adidas Eyewear at a 40 percent discount.

The first 40,000 attendees will receive a complimentary copy of the UCLA vs. Tennessee Game Day Program, titled the Playbook, which will include a 40 percent off coupon valid for any pair of Adidas Eyewear. ProMotive.com, which connects manufacturers to proven sales influencers using deep product discounts, will facilitate the activation.

“Tennessee Football is one of the most tradition-rich programs in all of college football. For more than fifteen years, only one brand has outfitted Tennessee Volunteers – Adidas. We see this as a great opportunity to connect with Volunteer Nation and show them how much we appreciate their support,” said AJ Andrassy, Business Development Coordinator of Adidas Eyewear. “Without ProMotive.com, connecting with such an enormous audience wouldn't have been possible.”

Adidas Eyewear is the official eyewear of the Tennessee Volunteers. In addition to being printed in the Playbook, the coupon will also run in the weekend edition of the Knoxville News Sentinel from September 10-12th.

“This word-of-mouth marketing effort is an example of the power of ProMotive.com,” said Duncan Robins, CEO of SwarmBuilder, ProMotive.com's parent company. ProMotive.com gathers and vets teams of like-minded consumers behind a goal of driving retail sales.

“Cutting true influencers from the herd of consumers is what we do best,” Robins said. “This partnership with Adidas Eyewear showcases our abilities to coordinate targeted, large-scale product discounts online.”

About ProMotive.com: ProMotive.com is an online, word-of-mouth marketplace created to match Brands with Pros, VIPs, and other Industry Insiders who have significant sales influence within their personal and professional communities. The site's main goal: boost sales at the retail level. In exchange for promoting products and retailers to their friends, co-workers and clients, members receive deep discounts offered by over 53 Brands and counting. In return, Brands receive meaningful exposure as well as ProMotive.com assistance in identifying tailored groups of potent sales influencers. www.ProMotive.com

About Silhouette Optical, Ltd.: Silhouette Optical, Ltd. is a subsidiary of Silhouette International (www.silhouette.com), the Austrian eyewear manufacturer founded in 1964 by Arnold and Anneliese Schmied in Linz, Austria. In addition to the Silhouette brand, the Company also produces and markets worldwide models of the licensed brands Adidas Eyewear and Daniel Swarovski crystal eyewear. Silhouette eyewear is available in over 100 countries.

Related

NOLS offering tuition discount to retailers

Are you ready to get out and use some outdoor gear instead of just selling it all day? Has a NOLS course been on your radar but beyond your wallet's reach? Well, have we got a deal for you. The National Outdoor Leadership School (NOLS) is offering a 40 percent discount on the ...read more

Learn & Earn: Three Million “Edu-Games” Taken on 3point5.com

SALT LAKE CITY, UT (November 7, 2008) – 3point5.com users surpassed the three million “Edu-Game” mark on Oct. 31, utilizing the online retail training leader's unique, interactive testing system to learn and earn deep discounts on the products they sell. The latest ...read more

adidas Has Eyes for CerconeBrownCurtis

BOSTON, MASS. September. 12, 2007– Boston-based advertising and PR agency CerconeBrownCurtis is now the PR agency of record for adidas eyewear. The firm will represent adidas' sporting and prescription eyewear and sunglasses, with a particular emphasis on the launch of its ...read more

Woolrich Sponsors Penn State Football Fan Festival

WOOLRICH, Pa., September 6, 2011— Woolrich, located less than forty miles from Beaver Stadium, home of the Penn State Nittany Lions, is proud to announce its title sponsorship of the Fan Festival at all Penn State home football games. The Woolrich Fan Festival consists of ...read more

180s Teams with MadGame.com in College Football's Craziest Fan Contest

Baltimore, MD -- At 180s, we believe Hank Williams Jr. posed the question best: Are you ready for some football?!? Well, we are, and with the season finally underway 180s is pleased to announce their presenting sponsorship of MadGame.com's College Football “Craziest Fan” ...read more

Milestone: Two Million Edu-Games Taken on 3point5.com

SALT LAKE CITY, UT (June 24, 2008) – At 9:46 p.m. on June 18, Melissa Kostic of Sports Specialty Venture took the two-millionth 3point5.com “Edu-Game” on her home computer in Denver. The new milestone – reached just eight months after the one-millionth test was taken – ...read more

Deuter USA Offers Sea Otter Attendees Discount on Hydration Systems

DEUTER-pronounced (doy-ter)Media Contact: Kris Hathaway, KHPR For Immediate Release802.253.5270, hattie@together.netDEUTER USA OFFERS SEA OTTER ATTENDEES DISCOUNT ON HYDRATION SYSTEMS WITH TRADE-IN LONGMONT, Colo. (April 6, 2007) – Deuter, makers of innovative, high quality, ...read more

Liftopia.com Offers 150 Ski Resorts Discount Lift Tickets, 85% off

Liftopia.com Offers 150 Ski Resorts in North America Discount Lift TicketsWinter travel plans ahead, don't miss out on huge savingsSan Francisco— September 10, 2010—Liftopia.com, the largest online seller of ski lift tickets will offer exclusive deals on discount lift ...read more

adidas Eyewear

adidas Sport Eyewear Launches Zonyk Aero Midcut

New York, NY - January 31, 2018  Whether exploring mellow park trails or battling it out during a mountain ultra, the new zonyk aero midcut makes conquering any trail a breeze. The newest addition to the adidas Sport eyewear line, the lightweight zonyk aero midcut has a stable ...read more