Woolrich Sponsors Penn State Football Fan Festival

Woolrich, located less than forty miles from Beaver Stadium, home of the Penn State Nittany Lions, is proud to announce its title sponsorship of the Fan Festival at all Penn State home football games. The Woolrich Fan Festival consists of numerous i
Author:
Updated:
Original:

WOOLRICH, Pa., September 6, 2011— Woolrich, located less than forty miles from Beaver Stadium, home of the Penn State Nittany Lions, is proud to announce its title sponsorship of the Fan Festival at all Penn State home football games. The Woolrich Fan Festival consists of numerous interactive fan events leading up to game-time kick off.

“Woolrich and the Penn State Nittany Lions are two great Pennsylvania institutions and we're excited to be a part of the legendary Penn State football tradition,” said Brent Hollowell, Woolrich VP of Marketing.

"We are excited to have Woolrich as title sponsor of the Fan Festival," said Penn State Sports Properties' General Manager, Pat Fagan. "They understand the passion and pride fans have for Penn State football, and it's an automatic tie for Woolrich with headquarters so close to Happy Valley."

During each Woolrich Fan Festival, Woolrich will be hosting product giveaways and distributing coupons for discounts at Woolrich.com and its flagship store in Woolrich, PA.

“Our product line-up of wool blankets, flannel shirts, and parka's are as rugged as the Nittany Lion's offensive line and are a perfect companion for tailgating and enjoying the game no matter what mother nature throws at you this fall,” added Hollowell.

The Woolrich Fan Festival opens at 9am (EST) for games with 12pm kick-offs and at 10am for 3:30pm game times. The Fan Festival features the Penn State Tailgate Show, broadcasted live from the festival, music and various booths featuring food, games and, giveaways.

Penn State Sports Properties, the multimedia rights holder for Penn State Athletics, secured the Woolrich partnership on behalf of the University.

About Woolrich
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today's outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men's and women's sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

About Penn State Sports Properties
Penn State Sports Properties (PSSP) is the multi-media rights' holder for the Penn State University Athletics Department. PSSP offers a one-stop shopping experience for businesses and corporations that seek the benefits of a positive, brand building association with the Nittany Lions. PSSP presents inventory to match anyone's commercial, promotional and/or advertising needs.

###

Related

JDK to design Global Brand Development platform for Woolrich

Woolrich, the Original Outdoor Clothing Company®, will partner with Jager di Paola Kemp Design (JDK) of Burlington, Vermont, to create and implement a global brand development strategy. JDK's collaboration with Woolrich will key on the development of an international brand ...read more

180s Teams with MadGame.com in College Football's Craziest Fan Contest

Baltimore, MD -- At 180s, we believe Hank Williams Jr. posed the question best: Are you ready for some football?!? Well, we are, and with the season finally underway 180s is pleased to announce their presenting sponsorship of MadGame.com's College Football “Craziest Fan” ...read more

Woolrich® Hires Egers as Merchandise Manager for Catalog & Internet

Woolrich, the Original Outdoor Clothing Company®, announces the hiring of Becky Egers as Merchandise Manager – Catalog/Internet.Egers will be responsible for leading the merchandising, seasonal assortment planning, buying, and product positioning and pagination of the Woolrich ...read more

Cabela’s Honors Woolrich with Supply Chain Vendor of the Year

Woolrich, the Original Outdoor Clothing Company®, has been recognized by Cabela's for excellence in supply chain management with the Supply Chain Vendor of the Year award. Woolrich was presented the award at a recent ceremony during the Cabela's Vendor Summit at the company's ...read more

Woolrich Signs Boyswear Licensing Agreement with Weeplay

Woolrich®, the Original Outdoor Clothing Company, announces it has entered into a multi-year licensing agreement with Weeplay Kids, LLC (www.weeplay.com) of New York, NY, to develop, produce, market and sell boy's sportswear and layette apparel in the U.S and Canada. The license ...read more

Woolrich President States Company Commitment to U.S. Manufacturing

It’s a popular thing to be manufacturing in the United States right now. Companies of all sizes are listening to their consumers and their hearts, and finding a way to build it here again. At Woolrich, we have been actively manufacturing in the United States since our company’s ...read more

All aboard! Woolrich Launches “Woolrich Adventures” Sweepstakes

Woolrich, the Original Outdoor Clothing Company® has teamed up with Travel Alberta to give away a railroad adventure for two through the Canadian Rockies in the Woolrich Adventures Sweepstakes. Now through August 1st, adventurers can sign up online for a chance to win* this ...read more

Woolrich® Presents David’s Ltd. with Custom Woolrich Subaru Outback

Woolrich, the Original Outdoor Clothing Companyâ„¢, last Friday presented key retail partner David's Limited of Burnsville, NC with a 2011 Subaru Outback wrapped in the iconic Woolrich buffalo check design. David's Limited received the vehicle as the winner of the Woolrich ...read more

Woolrich Opens the J. Woods Rich Shelter on the Mid State Trail

WOOLRICH, Pa. – June 8, 2007 – Woolrich continued its commitment to the outdoor community by opening the J. Woods Rich Shelter on the Mid State Trail today. Together with the Mid State Trail Association (MSTA), the nonprofit organization founded in 1982 to build and maintain ...read more