Woolrich Signs Boyswear Licensing Agreement with Weeplay

Woolrich® has entered into a multi-year licensing agreement with Weeplay Kids, LLC to develop, produce, market and sell boy’s sportswear and layette apparel in the U.S and Canada.
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Woolrich®, the Original Outdoor Clothing Company, announces it has entered into a multi-year licensing agreement with Weeplay Kids, LLC (www.weeplay.com) of New York, NY, to develop, produce, market and sell boy's sportswear and layette apparel in the U.S and Canada. The license includes boy's outerwear, sleepwear, and accessories in boy's sizes 0-20. The first collection will be available at retail in Fall 2012.

“Weeplay is a leader in the childrenswear market and a partner we can depend on to successfully interpret the strengths of our brand for the children's market,” said Nick Brayton, Director Domestic Licensing at Woolrich.

“We're very excited to be partnering with Woolrich,” said Isaac Maleh, Brand Manager of Weeplay Kids, LLC. “Along with its amazing heritage and brand strength, Woolrich gives us a new avenue to explore different fabrications, and different ways of incorporating the latest fabrics into garments.”

The Fall 2012 collection will be available for viewing at Weeplay's showroom in New York City later this Fall. Retailers interested in scheduling an appointment to view collection should contact Weeplay at 212-563-2022 or via email at Isaac@weeplay.com.

About Woolrich
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today's outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men's and women's sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

About Weeplay Kids, LLC
Weeplay Kids LLC is a leading childrenswear manufacturer specializing in boys and girls hanging and packaged layette, newborn and infant playwear, and boys and girls sportswear up to size 20. Founded in 1994 by Alan Maleh in a small showroom in midtown Manhattan, today Weeplay owns several brands including Carters Watch the Wear® (est. 1859), and Sahara Club® and holds the license for the brands Hello Kitty, Pastry by Angela and Vanessa Simmons in sizes 0-16. For more information, visit www.weeplay.com.

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