40 Years Later, Winterstick Still King of the Backcountry

Winterstick Snowboards, founded in a Utah garage in 1972, will celebrate their 40th anniversary during the upcoming season. To celebrate, the brand will release updated versions of their Backcountry heritage flagship Swallowtail model.
Author:
Updated:
Original:

FOR IMMEDIATE RELEASE

Contact:
Timmy Dow, Momentum Media PR
617.875.5553
ttd@momentummediapr.com

40 Years Later, Winterstick Still King of the Backcountry

Telluride, CO (December 15th, 2011) – Winterstick Snowboards, founded in a Utah garage in 1972 by Dimitrije Milovich, will celebrate their 40th anniversary during the upcoming season. To celebrate, the brand will release updated versions of their Backcountry heritage flagship Swallowtail model that will be hand-made in Telluride, Colorado.

In 1971, Milovich desired to surf on the snow with a foam core fiberglass wrapped board, much like a surfboard. Through trial and error as well as an amazing engineering background, Milovich developed a board and a shape that was functional in the Wasatch powder. The flagship board of Winterstick is the Swallowtail. This classic shape has progressed through the years, starting with the foam core glass wrapped 160cm board with traction cones, to the 180 cm wood core board in the 90s, to a 172 cm board that has advanced side cut, and a more balanced shape. The 2011/12 Swallow is available in Ruby red to celebrate its Ruby anniversary. MSRP $650. Winterstick is also pleased to offer the Split Swallowtail, developed in 2008, as the premier backcountry powder board on the market. MSRP $800. Winterstick completes it backcountry and resort boards with the All Mountain and the All mountain ST (Severe Terrain) Models.

“This brand has done the toughest thing a brand can do, and that is stand the test of time,” Winterstick president Christopher Lorenz commented. “Our passion for this brand has always given us a sense of obligation to our Backcountry heritage-It's something bigger than owning a brand in a trendy industry.”

While celebrating, Winterstick would like to welcome back Mick Woodworth to the marketing team. Woodworth served as Marketing VP from 1994 to 1998 for Winterstick Snowboards in Salt Lake City. Woodworth will bring back some brand knowledge and a little bit of old school soul. “Winterstick has always been about getting away from the crowd, and with Tom Burt's knowledge and Wagner Custom's approach to construction, we have the finest boards we have ever built that are right in-line with our values as a brand,” Woodworth said from his new headquarters in Vail, Colorado.

With a new website launched this month and online ordering, Winterstick can deliver a handmade board in approximately 2-3 weeks. Get out there and ride one this season.

About Winterstick Snowboards
Winterstick Snowboards is owned by Bigalow Mountain Partners LLC, of Portland, Maine. In 2007, Bigalow partnered with Wagner Skis of Telluride, Co. Wagner began hand building exclusively for Winterstick in their factory in Placerville, Colo. Winterstick's big-mountain boards are now based on intelligent deep-powder design by Tom Burt and Pete Wagner, using precision hand-crafted manufacturing techniques, and the best materials available, in a solar- and wind-powered factory. For more information, visit www.winterstick.com.

About Wagner Custom Skis
Wagner Custom was founded in 2006 in Placerville, Colorado, just downstream from the Telluride Ski Resort. Wagner Custom hand-builds precise-fitting skis and snowboards one-at-a-time, each unique and designed for a specific rider. Wagner uses only the finest raw materials, and all skis and boards are crafted around sturdy, solid wood cores. Wagner shapes and assembles skis using state-of-the-art 21st Century equipment in what may be the world's greenest ski factory, running entirely on wind and solar energy. Visit Wagner Custom online at www.wagnerskis.com.

Related

Mad River Canoe Kicks Off 40th Anniversary Year

EASLEY, S.C. (Jan. 26, 2011) – Mad River Canoe has built its name on quality and remained committed to creating a better canoe since co-founder Jim Henry crafted the first Mad River Malecite in 1971. The iconic Mad River Canoe brand celebrates its 40th anniversary in 2011. In ...read more

Backcountry goat in metal on wall in office

The Backcountry trademark fiasco, one year later

Additional reporting and writing by SNEWS contributing editor Kiran Herbert On October 31, 2019, The Colorado Sun broke a huge story that became one of the year’s biggest scandals in the outdoor industry. According to the Sun, the large online retailer Backcountry.com had engaged ...read more

Ultimate Backcountry Experience at Snow Show

Snow Show's BC Experience will showcase backcountry experts, equipment & safety To educate retailers on the latest in backcountry-specific products and safety practices, SIA will unveil the Backcountry Experience exhibit at the upcoming 2012 Snow Show (Jan. 26-29) in Denver, ...read more

K2 Snowboarding Launches Fresh Website and 2013 Product

SEATTLE, Wash. (Aug. 21, 2012) – Whether boosting new tricks in the park and pipe, or floating through laps of powdery face shots in the backcountry is your thing, K2 Snowboarding’s new gear for 2013 has you covered. Celebrating their 25th anniversary, K2 launches their new and ...read more

Ski First, Work Later

Black Diamond Equipment, Ltd., a leading global innovator in climbing, skiing and mountain sports equipment, announced today the launch of their new Facebook application, Dawn Patrol. In the early ‘90s, the late, great Alex Lowe (a.k.a. The Fiend) began leading a dedicated crew ...read more

Cascade Designs Announces 40th Anniversary Therm-a-Rest® Mattress

Seattle, U.S.A. – Cascade Designs, Inc., the Seattle-based industry leader in the design and manufacture of premier outdoor equipment, today announced the 2012 release of a limited edition Therm-a-Rest mattress in celebration of the company’s upcoming 40th anniversary.  In 1972, ...read more

Eric&Lisa.jpg

Family business still going strong nearly 30 years later

Who can say they’ve worked at the same place since junior high school? We know of one person for sure – Eric Burt, owner of Kristi Mountain Sports in Alamosa, Colo. Burt purchased the store when he was only 19 years old, after his mentor and boss, Jerry Peak, died in a motorcycle ...read more

Hestra Celebrates 75 Years, Partnership With Opensnow.com

HESTRA CELEBRATES 75 YEARS OF KEEPING HANDS WARM Leader In Winter Sports And Outdoor Recreation Gloves Also Celebrates Snowfalls Across the Country By Announcing Partnership with Opensnow.com (Golden, Colo.)—November 1, 2011—Recent snowfalls throughout the country are a cause ...read more

Hundreds of Volunteers Needed to Complete the 'King of Trails'

Pine, Colo. – The Continental Divide Trail Alliance (CDTA) is seeking hundreds of volunteers willing to sacrifice either a few days or a week to help to complete the national treasure that stretches from Canada to Mexico, the Continental Divide Trail (CDT). “We're looking ...read more