Who’s on the move: Sara Lingafelter at Verde PR, Jeff Boliba at Burton Snowboards, Dan Ingalls at FHB Sales, and more…

Find out who’s on the move in the outdoor industry.
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  • Burton Snowboards is pleased to announce that veteran Burton employee Jeff Boliba will become the company’s first vice president of global resorts, reporting directly to John Lacy, Burton’s EVP of product and North American sales. This newly created position reflects Burton’s longstanding commitment to growing and progressing the sport of snowboarding through innovative products, education programs and resort partnerships.
  • OutsidePR, headed up by Gordon Wright, recently added Injinji, the San Diego-Calif.-based company that said it makes the "original performance toesock," to its client list. INjinji has plans to unveil a new line this summer, and Jenny Radloff, an account coordinator for OutsidePR, said the agency is happy to have a company with deep roots in the running community that has made its way into other sports.
  • Verde PR & Consulting, headed up by Kristin Carpenter-Ogden, hired Sara Lingafelter as its new director of digital and social media marketing. Lingafelter comes to Verde after working as digital engagement program manager at REI. She is also more broadly known in the outdoor industry as a blogger, and as an early adopter of and a leading practitioner in social media. As Verde’s new social media and digital director, Lingafelter will oversee an integrated digital and social program for clients, including strategic planning, management and oversight, content development through Verde’s Content Bank, and optimization of owned media properties, including social networking platforms and blogs. Lingafelter is widely known via Twitter as @saralingafelter (formerly @theclimbergirl), and through her blog, rockclimbergirl.com, both of which have made her a leader and prominent player in the outdoor industry social media world.
  • FHB Sales, representing a number of top outdoor sporting goods brands, announces Dan Ingalls as a new member of the sales force for the Southwest region. For nearly 20 years, Ingalls worked for the Placer County Sheriff’s Department in North Lake Tahoe. As a sergeant, Ingalls supervised patrol officers, facilities development, alpine search and rescue and the department’s marine patrol on Lake Tahoe. Making the switch to the world of sales was a natural move, since Ingalls’ passion is in sports competition. During his high school and college years, he was a U.S. Cycling Federation Junior road racer, water polo player and swimmer in the aquatic hotbed of Redlands, Calif. He is a paddleboarder, surfer, triathlete, backcountry skier and cyclist.
  • Footbalance, an innovator in custom footbed technology announces Jeremy Town as its new Vice President of Finance for North America. Town joins the Footbalance management team after several years with Amer Sports, most recently as Senior Business Controller, Winter Sports Equipment Operations & Supply Chain in Austria. Other past experience includes serving as Finance and Accounting Manager for Amer Sports Winter and Outdoor Americas as well as several finance and accounting positions for IBM.
  • Princeton Tec has expanded its product scope to include the following lighting categories: outdoor, bike, industrial and tactical. Continuing to grow their dive division, the company recently welcomed Bradley Strahm to the family as the new dive division manager. Strahm brings more than eight years of industry experience to his new post. Most recently, Strahm worked at Henderson Aquatics, in Millville, N.J. as the NeoSport Wetsuits brand manager. Over this time, Strahm has also been exposed to the outdoor and watersports industries which have offered him invaluable perspective into other relative categories. At Princeton Tec, Strahm will manage and assist in growing the dive division.
  • McNett recently welcomed Amanda Moore as its newest sales executive in the sporting goods division. Moore, a lifelong local and avid huntress, is extremely passionate about the environment and participates in a number of outdoor activities including camping and fly-fishing, as well as hunting mule deer, elk, geese, waterfowl and upland birds. Moore will be responsible for developing opportunities and relationships with domestic dealers, mass merchants, sales representatives and distributors, while providing customer support and responding to key account inquiries. In addition, Moore will be representing McNett at tradeshows and important industry events throughout the year.
  • Active Outdoors Group, owned and operated by Bill Cochrane, has been retained by Mountainsmith to oversee their efforts in the Great Lakes states of Michigan, Ohio and Indiana. Based out of Lakewood, Ohio, he will be responsible for focusing on and strengthening the company’s sales, distribution and marketing efforts in the territory. The announcement was made by Jay Getzel, director of sales and marketing for Mountainsmith. Bill has been serving the outdoor, winter and running/cycling markets for the past five years representing such prestigious brands as Helly Hansen, Scott Running and Body Glove. In addition, he owns and manages Nalu SUP and Surf standup paddle shop located in Rocky River, Ohio, which gives him a first-hand perspective on what retailers need from suppliers to grow and profit from a brand.
  • REI announced that co-op members elected Beth Newlands Campbell, Stephen Lockhart and Gerry Lopez to three-year terms on the company’s board of directors. The REI board also appointed Bert Quintana to complete the term of an open position. Campbell, of Cape Elizabeth, Maine, joins REI’s board as a new member. She is the president of Hannaford Supermarkets in northern New England that operates 181 stores in five states. Lockhart, of Oakland, Calif., was elected to a three-year team after his initial appointment to the board in 2010. He is the regional vice president and chief medical officer for Sutter Health’s East Bay Region in California, an affiliate of one of the largest health care associations in the nation. Lopez, of Kansas City, Mo., was elected to his first term. As CEO and president of AMC Entertainment, Inc., he oversees the company’s 347 theaters in 32 states, the District of Columbia and four countries. Quintana was appointed to complete the term of a director who departed from the board. He is the president and chief executive officer of SITEL Worldwide Corporation, a global customer care outsourcing provider headquartered in Nashville, Tenn., with over 57,000 employees in 25 countries servicing approximately 260 clients. Quintana has served on various community boards, including the Pencil Foundation, which supports public-private community partnerships for Metro Nashville public schools. The 2012 board’s leadership was also named, including John Hamlin of Austin, Texas as the board chair; and Cheryl Scott of Seattle as the vice chair.

Have news of a new hire or promotion within the outdoor industry? Let us know at news@snewsnet.com


--Compiled by Ana Trujillo

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