Who's on the move: David Marsala at Icebreaker, Mitch Mahoney at Birkenstock, Ken Stone at Ibex, and more...

Find out who’s on the move in the outdoor industry.
  • Yakima Products, Inc., which specializes in cargo management solutions, recently announced the expansion of the Rocky Mountain Rep Group’s, headed by Rich Kuipers, representation of the company to Colorado and New Mexico. Currently, Rocky Mountain represents Yakima in Utah and Wyoming.
Rocky Mountain Rep Group represents industry leading brands in the outdoor, cycling and ski industries throughout the Rocky Mountain region of Colorado, Idaho, Montana, New Mexico, Utah and Wyoming.
  • Icebreaker, the New Zealand company that specializes in the outdoor merino wool apparel category, announced that David Marsala has been promoted from U.S. sales operations manager to U.S. sales manager, sporting goods. In this newly created position, Marsala will strategically lead Icebreaker’s expansion into the sporting goods channel. Marsala will report to Lisa Thompson, president of Icebreaker USA, and work closely with U.S. Sales Manager Justin Watkins, who will continue to manage the outdoor and alpine channels.
  • Bushnell Outdoor Products, which specializes in high performance sports optics and outdoor technology, has announced a partnership with outdoor adventurer and survival expert Bear Grylls. Bushnell Outdoors and Grylls have partnered to launch a series of Bear Grylls signature products in 2013 including GPS devices, optics and a new portable power product.
  • Birkenstock recently announced Mitch Mahoney is its newly appointed vice president of sales and marketing. The company recently promoted Mahoney to vice president of sales and marketing in May after previously serving as director of national sales, regional sales manager and senior territory manager. Prior to Birkenstock, Mahoney held positions with Joseph Seibel Group, ECCO USA and Miller Brands.
  • Ibex Outdoor Clothing, manufacturer of technical merino wool apparel and accessories, added outdoor industry veteran Ken Stone to head the Ibex production team in his role as global production director. Stone brings a wealth of outdoor industry experience to his new position at Ibex. His outdoor industry career began 21 years ago at Black Diamond where he worked both on the operations side of the business in supply chain as well as on the product side in product development. Stone, a New England native and avid outdoor athlete, has relocated to Vermont where he looks forward to Nordic ski racing this winter and running in the Boston Marathon in the spring.
  • The Outdoor Industry Association announced its newly elected 2012-2013 board of directors at Outdoor Retailer Summer Market. The board also selected its officers: Will Manzer, CEO of Eastern Mountain Sports, will continue as chair; and Sue Rechner, president and CEO of Confluence Watersports will serve as second vice chair. The newly appointed voting members are: John Lacy, EVP global product and North American sales, Burton Corporation; and Jill Layfield, president and CEO, Backcountry.com. The newly appointed non-voting member of the OIA is Darrell Denny, SVP, Nielsen Expositions. The following current board members were re-elected as voting members: Darren Bush, president, Rutabaga Paddlesports; Ed McAlister, president, River Sports Outfitters; Sue Rechner, president and CEO, Confluence Watersports; and Casey Sheahan, president and CEO, Patagonia. The following current board members were re-appointed as non-voting members: David Kulow, president and CEO, All Terrain; and Kim Walker, founder and president, Outdoor Divas. Jennifer Mull, CEO of Backcountry Equipment was appointed to continue on the board as a voting member, assuming the seat vacated by Estelle DeMussey, president of Title Nine.
  • STM Bags recently announced the hiring of Heather DeCusatis who is based in STM’s newly renovated offices in Poway, Calif. As senior account manager, DeCusatis is responsible for internal sales and customer service for STM’s North American accounts. To reach STM’s sales and service goals she will work closely with the senior management team and the external sales force. Most recently, DeCusatis was a buyer at Aztec Shops Ltd., at San Diego State University and previously held a buying position for Macy’s South. DeCusatis received a bachelor’s degree from the University of South Carolina in retail and fashion.
  • RepSpark Systems, which specializes in sales force management solution provider, recently announced Dac Clark as new company CEO. Clark has been involved with RepSpark from its inception as development visionary, user and investor. With his recent sale of Sanuk through privately held C&C Companies to Deckers, Dac now has the time to focus more fully on the fast growing RepSpark. RepSpark could not be more excited to have the participation and day-to-day direction of such an experienced visionary, not only in the fashion world and what it takes to run a brand but also with regards to systems and what users really want and need.
  • The American Alpine Club announced Dougald MacDonald, editor-at-large for Climbing Magazine, will spearhead publications of the organization as its first executive editor. The executive editor will infuse digital life into the AAC and its publications—starting with the Club’s beloved flagship annuals: the American Alpine Journal and Accidents in North American Mountaineering. MacDonald has most recently been editor-in-chief of Climbing Magazine. In just two years, he refocused that publication, rebuilt its look, and released its first digital editions—all while nearly doubling the number of paid subscribers.
  • Active Interest Media’s Outdoor Group announced the promotion of Shannon Davis to editor of Climbing magazine, and the appointment of outgoing editor Dougald MacDonald to the new role of editor-at-large. Davis comes to Climbing from sister publication Backpacker, also based in Boulder, where he has been senior editor in charge of the magazine’s destination coverage—and a core part of Backpacker’s gear-testing program. A professional mountaineering guide with ascents of McKinley, Rainier, and the Tetons’ Grand Traverse, he describes himself as “the classic jack-of-all-trades who’s psyched on them all.” In addition to rock and ice climbing, Davis is an avid backpacker, backcountry snowboarder, trail runner, fly fisherman, and adventure racer.
  • Active Interest Media’s Outdoor Group also announced the promotion of Michael Byrne to Publisher of Backpacker magazine. Byrne had been Backpacker’s national advertising director since 2010, and previously managed Western sales territories after starting at the brand as the Midwest manager in 2007. Before that, he had successful management stops at companies such as Rodale & Gannett. Additionally, Byrne worked as a media manager at Starcom Worldwide, managing brands such as Canon and Miller Brewing Co. Other promotions in AIM’s Outdoor Group include Rob Wood’s promotion to director of sales and marketing for the National Park Trips division, in charge of all revenue and marketing operations; and Elizabeth Averbeck’s to director of sales and marketing for the trade division of the Outdoor Group, in charge of all revenue, membership, and marketing programs.

Have news of a new hire or promotion within the outdoor industry? Let us know at news@snewsnet.com.

--Compiled by Ana Trujillo



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