SNEWS® Live: Skip Yowell continues the adventure after 40 years at JanSport

JanSport co-founder Skip Yowell sits down with SNEWS® Live to discuss the creation of the business designed to sustain his adventure lifestyle

This edition of SNEWS® Live is brought to you by The North Face

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SNEWS® Live: If you're an outdoor enthusiast, you likely know the name Skip Yowell. But nearly every kid who has toted books to classes on his back will know the JanSport company he co-founded four decades ago. Starting like most in the outdoor industry Yowell along with his cousin Murray Pletz and friend Jan Lewis set out to establish an enterprise that would support their adventure lifestyle. Who knew in the decades to follow that they would create a multi-million dollar brand recognized throughout the world?

At Outdoor Retailer Summer Market 2007 in Salt Lake City, Utah, SNEWS® Live met with Yowell at the JanSport booth to learn how this self-described hippie mountain guide began his climb up the corporate ladder.


JanSport Co-founder, Skip Yowell, Announces Retirement

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Profile of Skip Yowell, smiling.

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Yowell embraces hippie roots in his new book on the history of JanSport

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SNEWS Outdoor Summer 2010 web extras: Scouting memories from industry veterans Skip Yowell and Royal Robbins

In the SNEWS Outdoor summer 2010 magazine, we explored the relationship between the outdoor industry and the Boy Scouts, as the organization celebrates its 100th anniversary, in a special feature titled, “The Disappearing Partnership.” As a special web extra, industry veterans more


Outdoor Retailer Daily, Winter Market '11, Day 4: Featuring Skip Yowell and Grace Potter

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Profile of Skip Yowell, smiling.

Skip Yowell Future Leadership Academy honors JanSport founder

A year ago today, the outdoor industry lost one of its most beloved icons. Skip Yowell, co-founder of JanSport, was the guy who remembered every name, and whose encouragement inspired innovation and generations of countless great leaders. He died a year ago today, but he is far more


SNEWS® continues celebration of 25 years with a look back at March 1984

Officially, SNEWS launched its first publication in February 1984. And yes, we are in celebration mode and scrambling to catch up a bit so we can present the month of history from 1984 during the corresponding month in 2009. If you missed our February retrospective, click here. more

JanSport® Announces Passing of Co-Founder Skip Yowell

The JanSport® brand today announced that JanSport® co-founder Skip Yowell has passed away following an illness. Yowell was an adventurous man whose hard work and perseverance allowed him to live a life working with people around the world - all in the name of the JanSport® brand. more

SNEWS® Live: Founders' values continue, thrive after companies sold

This edition of SNEWS® Live is brought to you by The North Face [advertising_display billboard_name="|Podcast_TNF_Billboard|" number_to_display="|3|"] SNEWS® Live:  When a company builds its reputation on values and principles that are important to its customers, what happens more