This edition of SNEWS® Live is brought to you by The North Face
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SNEWS® Live: When a company builds its reputation on values and principles that are important to its customers, what happens when that company is sold? Businesses that are instilled with an ethos of environmental conservation, employee satisfaction and community stewardship are often valued as much for their ideals as they are for the products they make. If that company is sold, are those values retained? How can company founders ensure the principles that made them successful continue on as part of the brand in the future? SNEWS® Live connected with former owners of recently sold companies to bring you this story.