SNEWS® Live: First-year exhibitors share ambitions, frustrations

Making the most of the Outdoor Retailer Summer Market is never easy. But first year exhibitors have their own special set of issues which they share with SNEWS® Live.

This edition of SNEWS Live® Live is brought to you by The North Face

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SNEWS®Live --The Outdoor Retailer Summer Market is a trade show that attracts new retailers year after year. But being the “new kid on the block” can be difficult. With an inside look at the challenges faced by first year exhibitors Shamane Mills has this report.