This edition of SNEWS® Live is brought to you by The North Face
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SNEWS® Live: Sally McCoy is an outdoor industry original. She's worked her way up through the ranks to lead some of the best-known brands in the business, and in doing so, helped establish the philosophical link between commerce and its ability to achieve positive social change.
McCoy realized early in her career that by blending one's passion for the outdoors with sound business principles, an individual or a company might do a lot of good to affect the lives of others and the world at large. SNEWS® Live connected with McCoy to get the back story on some of these principles now in common practice throughout the outdoor industry.