Kassondra Cloos and Kristin Hostetter

Fjällräven announced today that it will start airing a TV commercial during Monday Night Football. Marmot ran a Superbowl ad last year, but television commercials are rare territory for outdoor industry brands. The ad will air for the first time tonight, during the first half of ...read more

The SIA Snow Show and Outdoor Retailer Winter Market have long been at odds over their dates, their attendance, and their exhibitors. When Denver signed a contract reserving its convention space for the Snow Show through 2030, it also agreed to a non-compete clause barring other ...read more

John Walbrecht, a 17-year industry veteran, started his new job at Mountain Hardwear this week, six months after the departure of Topher Gaylord. We were the first to ask him about the new gig. Mountain Hardwear’s new president said Wednesday that he has been a long-time fan of ...read more

We wouldn't be good at our jobs if we operated SNEWS in a vacuum and avoided reading other people's stuff. Introducing Clickworthy, where we share the best of the web as we see it that week. Did we miss something? Keep us in the loop at snewsedit@aimmedia.com. Marmot has ...read more

Sally McCoy womansplains the outdoor industry When Sally McCoy was 10 years old, her father asked her what she wanted to be when she grew up. “A ranger,” she told him, because it was the only job she knew of at the time that would let her work outside. “‘That’s good,’” she ...read more