The czars of color over at the Pantone Color Institute say the deep purple hue of “ultra violet” is the color of the year for 2018.
The distinct color was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking, Pantone Vice President Laurie Pressman told The Associated Press.
Tell us now. What do you think of this color?
Evan Moss, Raleigh Bicycles' Creative Studio Director says: "I view Ultra Violet as a well-balanced color since it combines equal parts red and blue. Currently, we are using a version of this color on our 2018 Raleigh Gala bicycle, which has had solid sales since its release. I can see applications for Ultra Violet in many categories such as footwear as well as accent colors on men’s and women’s apparel. Copper and leather detailing go well with this dramatic shade of purple."