Columbia goes after Star Wars fans

Columbia goes after Star Wars fans

With jackets “warmer than a hug from your favorite wookie,” Columbia caters to those who idolize the famous trio of Luke Skywalker, Han Solo, and Princess Leia.
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With jackets “warmer than a hug from your favorite wookie,” Columbia caters to those who idolize the famous trio of Luke Skywalker, Han Solo, and Princess Leia.

With Star Wars: The Last Jedi set to hit theaters later this week, Columbia is hoping to outfit mega fans with Luke Skywalker, Han Solo, and Princess Leia inspired jackets.

Modeled after costumes worn in the movies, these jackets incorporate some of Columbia’s best tech like Omni-Heat Thermal Reflective, so you can stay warm and dry when you’re out in the elements taking on the Empire. 

Columbia Star Wars collection

Channel your inner Jedi with the new Star Wars-inspired collection from Columbia. From left to right: The Leia Organa Echo Base Jacket, the Han Solo Echo base Parka, and the Luke Skywalker Echo Base Jacket.

The limited edition jackets (Columbia only made 1,980 of each jacket, the year The Empire Strikes Back hit theaters)  are part of a larger trend of big-name apparel companies catering towards Star Wars-obsessed fans, according to Fashionista. (Who knew?)

Apparently, the collection has been a hit. Jackets are sold out online, but if you can't bear the thought of life without one, head over to eBay, where you can score one for anywhere from $800 to $1,600. And may the force be with you...

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