REI announced that for the third consecutive year, doors will remain locked this Black Friday. This is to encourage people to #OptOutside instead – get out and enjoy the great outdoors rather than spending time shopping.
More than 12,000 REI employees are given the day off with pay to focus on what’s important, says Alex Thompson, VP of Brand Stewardship and Impact.
The closure extends beyond retail stores. When customers visit the website on November 23 and 24, 2017, they’ll find a clear message urging people to put down their wallets and go for a hike instead. While customers can bypass the message and still browse, no online orders will be processed on those days.
Last year, more than 6 million people decided to #OptOutside. What are you going to this year? Submit your vote to let us know what you're doing. Leave a comment on Facebook to keep the conversation going.