Black Friday was a success for Salida Mountain Sports, but not because they lured customers in with steep discounts. Prices stayed steady, and if the Colorado store missed some sales because they weren’t discounting, store owner Nate Porter said so be it. Small specialty outdoor ...read more
There's Cyber Monday, Small Business Saturday, Giving Tuesday, Black Friday—and now there's Women-Led Wednesday. Even though women are more than half of the population and the professional-level work force, only 25 percent of executives and senior management officials are women. ...read more
Ah, the week after Labor Day. The fall equinox is only two weeks away meaning it’s time to start thinking about what’s really important: holiday retail planning. Yes, Labor Day is the unofficial end of summer meaning you’ve started seeing more college football merchandising, ...read more
Black Friday is just a few days away, and the big question to outdoor retailers is, will you stay open? REI recently announced all 151 stores will remain closed Friday, in an effort to encourage employees and customers to #OptOutside instead. Patagonia and Outdoor Research are ...read more
REI announced that for the third consecutive year, doors will remain locked this Black Friday. This is to encourage people to #OptOutside instead – get out and enjoy the great outdoors rather than spending time shopping. More than 12,000 REI employees are given the day off with ...read more
On Thanksgiving Day and Black Friday, REI will once again lock up the doors of all 151 stores win an effort to encourage people to get outside. More than 12,000 REI employees are given the day off with pay to focus on what’s important, says Alex Thompson, VP of Brand ...read more
Five times the expected Black Friday sales would normally be a bottom-line boon for most companies. Not so for Patagonia, but you still won't hear anyone there complaining. The brand surpassed its pre-holiday estimates with $10 million in sales on Black Friday, all of which it ...read more
