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REI started this social media movement in 2015 for people to reconnect outdoors over the holidays. They close their doors on the most popular shopping days of the year, pay their 12,000+ employees to spend time outside, and invite America to join them. REI is committed to helping people tap into the joy, renewal and connection that comes from spending time outside with friends and family.
If it’s not a big-box store and it’s not an independent specialty retailer, then what exactly is it? REI Co-op defies easy definition. It’s a builder of brands and a risk to them. It competes with smaller shops around the country while throwing its weight around to protect ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com If you couldn't make it to this years' Outdoor Blogger Summit, get the skinny from this list of 10 things the Elevation Outdoors team learned—from Instagram best ...read more
Imagine it's summertime and one of those days when the breeze is gentle and cool, and the sun is shining, and everyone's smiling, beckoning you to play outside. But you're stuck inside at your desk. We've all had those days, and surely, there are more to come. To alleviate that ...read more
Black Friday is just a few days away, and the big question to outdoor retailers is, will you stay open? REI recently announced all 151 stores will remain closed Friday, in an effort to encourage employees and customers to #OptOutside instead. Patagonia and Outdoor Research are ...read more
REI announced that for the third consecutive year, doors will remain locked this Black Friday. This is to encourage people to #OptOutside instead – get out and enjoy the great outdoors rather than spending time shopping. More than 12,000 REI employees are given the day off with ...read more
On Thanksgiving Day and Black Friday, REI will once again lock up the doors of all 151 stores win an effort to encourage people to get outside. More than 12,000 REI employees are given the day off with pay to focus on what’s important, says Alex Thompson, VP of Brand ...read more
My name is Hannah and I’m addicted to Instagram. Lucky (or unlucky, depending on how you look at it) for me, my internship with SNEWS is supporting my addiction with this assignment: finding the most inspiring retailer shop Instagram feeds. As a millennial and outdoor newbie on ...read more
REI made big news this week when it announced it plans to cancel Black Friday sales, close its doors and encourage consumers to head for a hike rather than shop for steep discounts. The company is asking customers to document their outdoor adventures with #OptOutside. Most ...read more
