Podcast: A Behind the Scenes Look at Outdoor Athlete Sponsorship

Author:
Updated:
Original:

Did someone get paid to say that?

The explosion of social media in the outdoors industry has opened up new opportunities for brands and their sponsored athletes. Thru-hikers, backcountry skiers, mountaineers, and other adventurers can share stories, training plans, and gear recommendations with their fans without relying on traditional media as they did before. The athlete is now both the content provider and the subject of the content.

Yet, the lines between content and advertising are blurring.

If an athlete’s paycheck comes from her brand partners, can the content be trusted? Should professional athletes have to disclose their financial interest when giving a gear review and/or recommendation?

We partnered with Ben Schenck, the man behind MtnMeister, to bring you his recent podcast on this topic. Ben spoke to two professional athletes, a brand marketing director and a talent manager to get their perspectives.

  • Rebecca Rusch - Mountain biker, seven-time world champion, four-time Leadville 100 champion
  • Andrew Skurka - Long-distance hiker, speaker, author
  • Katie Ramage - Director of Sports Marketing at The North Face
  • Jonathan Retseck - Managing partner at RXR Sports

Listen here and let us know what you think.

Ben Schenck is the founder and host of MtnMeister, the podcast that explores the minds of those who explore. He also produces and hosts Audio Outdoorist, a podcast from the Outdoor Industry Association.

Related

Caleb Light, left, and David Toledo, right, present Power Practical's Power Pot on ABC's Shark Tank. Photo courtesy of ABC.

The Shark Tank Effect: A behind-the-scenes look at how the hit show boosts outdoor businesses

Stephan Aarstol’s appearance on ABC’s reality business show Shark Tank did not start out well. The founder of California-based Tower Paddle Boards found himself awkwardly silent after a problem with his slide show caused him to lose his train of thought. He swore. Kevin ...read more

BoyleKerslake

Tim Boyle and Scott Kerslake: Behind the scenes of the Prana/Columbia deal

It’s no secret to Columbia Sportwear CEO Tim Boyle and Prana CEO Scott Kerslake. When the $190 million deal was announced for the former’s company to buy latter, there was some head scratching in the in the industry along with plenty of consumer worry — we won’t mince words — ...read more

Magnum_YoutubeThumb

Line’s Eric Pollard Gives a Behind the Scenes Look at the Making of the New Magnum Opus Ski

SEATTLE, Wash. (Sept. 4, 2014) – The Line Magnum Opus, Eric Pollard’s latest ski that has been in development since 2010, is now available. Pollard and Line took a careful and calculated approach to create what many feel to be the ultimate powder ski. The intensive process used ...read more

La Sportiva

Behind the curtain: La Sportiva

Learn about the Italian family that makes boots the old-fashioned way. This video, narrated by Guilia Delladio, who's great-grandfather founded La Sportiva in 1928, tells the story of the four generations of bootmakers working in a a mountain valley town called Val di Fiemme, ...read more

Screen Shot 2016-03-24 at 10.50.42 AM

Slater and Florence Headline Final Behind-the-Scenes Episode from TGR and LifeProof

Media ContactsCorbin Clement, Backbone Media, corbin.clement@backbonemedia.net, (970) 963-4873 ext.126Sam Bass, Backbone Media, sam.bass@backbonemedia.net, (970) 963-4873 ext.137 John Florence and Kelly Slater star in the final episode of Chronicles, a four-part series from ...read more

exterior shot of GearHeads at night. Blue and red neon sign says GearHeads Free Filtered Water, Hike, Bike, Camp, Climb

Podcast: A very special gear shop

Aside form world-class mountain biking trails and spectacular scenery, Moab, Utah, has another gem: GearHeads Outdoor Store. Founded 22 years ago by Doug and Greg Kennedy, and now run by younger brother Steve, this quirky shop has become a Moab institution thanks to its vast ...read more

new hires and promotions news

5-second poll | Are you going to Outdoor Retailer?

Take our quick poll and let us know if you're attending Outdoor Retailer this summer. Will you be attending Outdoor Retailer Summer Market 2017? Let us know below, and then instantly see where you stand among your outdoor industry peers. If you want to share your opinion about ...read more

YogaOutdoorsThumb

Yoga and outdoor retail: A growing relationship

Up-and-coming yoga brands are looking for retail home. Beyond the big direct-to-consumer yoga brands — think Lululemon or Athleta — that have retail fronts of their own, a central outlet for smaller and independent brands has been virtually nonexistent. They tend to be sprinkled ...read more

TenderBelly1

Tender Belly Supports Outdoor Industry with Key Sponsorships

DENVER, Colo. (January 15, 2014) – Tender Belly, a creator of premium pork products, demonstrates its commitment to the outdoor industry with key sponsorships for 2014. The brand’s growing influence in the outdoor market continues to take root as it expands its ambassador team ...read more